In a booming indoor golf market, The Swing Bays™ has crafted a franchise model that blends operational simplicity with powerful revenue potential. At the heart of its growing success is a newly launched tiered membership structure that’s equal parts revenue engine and community magnet. By Tamara Rahoumi
Wil Bangerter and his brothers could often be found in a competitive round of golf, betting money along the way. Always an avid golfer, Bangerter was often looking for ways to get in a quick round of practice, but he found it hard to make it to the course between his demanding job as an attorney and looking after his young kids. As a solution, he came up with The Back Nine® Golf, a golf simulator business concept that catered exactly to this demographic, where golfers could come any time, day or night, to squeeze in a bit of the game they love. By Kelsi Trinidad