Many factors contribute to success in franchising. While profitability, market demand and a strong business model are important, Winn Claybaugh, co-founder of the Salty Dawg Pet Salon franchise, would argue that culture may be the most fundamental factor. By Sarah Lindauer
For the past six months, I’ve featured a regular series of podcast episodes on Social Geek Radio about The Culture of Franchising. At in-person events organized by Franchise Update Media, MFV Expositions, and National Event Management, I have asked many franchisors, franchisees, and industry suppliers about the culture inside their organizations as well as the overall culture of franchising. By Jack Monson