franchise businesses Archives | Franchise Dictionary Magazine

The Changing Face of Senior-care and Health-care Marketing

Think of how different senior-care businesses and health-care businesses were one year ago. More importantly, how will these businesses change in the next year? And how will they effectively gain awareness and gain new customers in a crowded field? By Jack Monson

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Robert Cresanti Interview: IFA

Tatyana Stemkovski2020-09-02T02:39:40-04:00September 2nd, 2020|Tags: franchise businesses, franchisor support, International Franchise Association (IFA)|

We asked Robert Cresanti, President and CEO of the International Franchise Association (IFA), about the ingenuity and fierceness of franchisors as they take on the present pandemic – and how the IFA is leading the charge to protect franchise businesses during these unprecedented times. By Rose Mango

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