BODYBAR Pilates

Fastest-Growing Boutique Fitness Brand Partners with The Worthy Co. to Support Survivors of Trafficking

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, today announced the launch of its first annual “BODYBAR Does Good” campaign in partnership with Fort Worth-based nonprofit, The Worthy Co. This initiative will raise funds to support survivors of trafficking and sexual exploitation throughout the month of November.

All 68 BODYBAR Pilates studios nationwide will sell a co-branded candle – the BODYBAR x Worthy Co. Candle, IMPACT – with 100% of proceeds benefiting The Worthy Co.’s hands-on job training and employment programs for survivors of trafficking. Each candle is handcrafted by women employed through the nonprofit social enterprise of The Net, which offers trauma-informed work opportunities, professional skills training, and a pathway toward financial independence. Since 2010, The Net has served more than 1,000 women, helping them rebuild their lives through their three-pronged approach of outreach, advocacy, and enrichment. Through The Worthy Co., women are able to rebuild their lives through sustainable employment and community support.

“We’re proud to support The Worthy Co. this fall through our ‘BODYBAR Does Good’ campaign,” said Kamille McCollum, chief brand officer, president, and co-founder, BODYBAR Pilates. “As two great Texas-based brands, we share a mission to empower women of all backgrounds to be the best versions of themselves – whether through fitness or meaningful employment. The Worthy Co. helps women reclaim their strength and futures, and we’re honored to stand beside them now and in the future.”

The IMPACT Candle features santal and amber scents in an iridescent cloud vessel, which will be available for purchase exclusively at BODYBAR Pilates studios nationwide. It’s the perfect holiday gift that gives back, and the studio that sells the most candles will win a professional photoshoot.

“We are so appreciative of BODYBAR’s support as we continue to grow and make a positive impact in women’s lives,” said Melissa Ice, co-founder and chief vision officer, The Worthy Co. “Human trafficking is a pervasive issue, and partnerships like this help us amplify our message: that every woman deserves a second chance and no past is too difficult to overcome. Through this campaign, BODYBAR Pilates is using its platform to elevate survivors’ voices and support us as we create meaningful employment opportunities for them.”

“BODYBAR Does Good” is one campaign in a series of community initiatives the brand rolled out in 2025, which align with its core values of empowerment, inclusivity, and wellbeing. BODYBAR Pilates continues to grow rapidly, surpassing 16,000 active members and on track to open 100 new locations by year’s end. The brand has also expanded its retail offerings with curated apparel and exclusive product collaborations that reflect its signature aesthetic and active lifestyle.

For more information about BODYBAR Pilates or to find a studio near you, visit BODYBARPilates.com or check out the brand on Instagram, Facebook, or YouTube. To learn more about available franchising opportunities, visit BODYBARPilates.com/Franchise.

This partnership allows for faster onboarding, fewer support requests, and enhanced member experiences across all 50+ studios

DENVER — BODYBAR Pilates, a leader in modern Pilates studios, is partnering with Delightree to deploy a powerful AI-driven support and operations solution across its rapidly expanding franchise network. With this rollout, BODYBAR and Delightree will streamline the studio opening process, strengthen system-wide compliance, and equip staff with a centralized, AI-powered knowledge platform. This initiative is designed to accelerate time to open, support strong unit-level economics, and enhance operational excellence across the BODYBAR system.

This strategic initiative comes as BODYBAR continues prioritizing technology to boost efficiency and elevate customer experience. Delightree’s AI-powered search capability significantly reduces staff reliance on headquarters for routine operational questions, reducing the time spent on information retrieval from several minutes to just a few seconds. BODYBAR projects that Delightree’s platform will decrease support ticket volume by significantly improving team access to real-time tools, resources and documentation – allowing teams to spend less time troubleshooting and more time focused on delivering the BODYBAR experience.

“Technology is at the heart of BODYBAR’s growth strategy, allowing our franchise partners to focus on delivering exceptional classes and building thriving studios,” said Michael Piermarini, COO of BODYBAR Pilates. “Delightree puts essential operational knowledge in the hands of our instructors and managers, establishing brand continuity from safety protocols and standard operational documents to studio opening preparation materials and checklists. This move raises the operational bar and lets our teams concentrate on offering consistency, motivation and that dependable dose of feel-good movement our guests expect when they walk through our studio doors.”

As BODYBAR continues to strengthen and evolve its operational capabilities to support its growth, the brand is investing in systems that simplify and strengthen both studio and corporate functions. This partnership with Delightree marks the next step in that evolution, providing an end-to-end operations hub that streamlines the entire franchise journey – from signing and design to construction, presale, and grand openings. BODYBAR remains committed to operational excellence and is proud to partner with Delightree to help fuel its continued expansion.

Tushar Mishra, Co-founder and CEO of Delightree, said, “Today’s most successful franchise brands invest in tools that empower frontline teams and foster consistency at scale. We’re excited to help BODYBAR Pilates optimize operations and elevate the studio experience across their fast-growing franchise system.”

Deployment of Delightree across BODYBAR Pilates studios begins this month, with complete rollout scheduled by August 2025.

Fastest-Growing Boutique Fitness Brand Sees 96% Year-Over-Year Increase in Systemwide Revenue

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a successful first quarter: signing over 20 new franchise agreements, opening eight new studios, and generating nearly $10 million in systemwide revenue in Q1 alone. In a move to further fuel its nationwide expansion, BODYBAR has partnered with Prestige Franchise Partners (PFP), a franchise growth organization, to strengthen its development team and accelerate strategic growth.

In a Culture Driven by Resolution Cycles that Fade Fast, BODYBAR’s Latest Campaign Puts the Spotlight on Fitness for the Long Haul

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, is excited to announce the launch of its “Resolutions Are Out, Reformers Are In” campaign. As the new year brings a rush of short-lived resolutions, BODYBAR is encouraging individuals to trade fleeting goals for sustainable transformation through Pilates. BODYBAR is spotlighting how Pilates offers a fitness approach focused on building long-lasting habits and a balanced, athletic and overall healthier lifestyle well beyond brief seasonal fads.

While traditional New Year’s resolutions often lead to burnout, BODYBAR advocates for a different path, one rooted in progress, balance, and finding the inner athlete – a source of strength, resilience, and determination. Through BODYBAR Pilates, individuals can focus on consistency and self-care, ultimately allowing them to discover their physical potential and enhance their overall well-being both on and off the reformer. These fitness habits have the ability to not only change bodies, but lives.

“We’re not about quick fixes or unrealistic goals,” said Kamille McCollum, President and Chief Brand Officer at BODYBAR Pilates. “This campaign is about encouraging people to let go of the pressure of short-term resolutions and embrace a sustainable fitness routine through Pilates. With its focus on strength, mobility, and endurance, our Pilates practice becomes more than a workout – it’s a long-term investment in yourself.”

At BODYBAR, they’re creating a community of people who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Group fitness, including Pilates, is the most popular method of exercise in the U.S. because it creates a sense of camaraderie and support from like-minded individuals who have similar fitness goals. When participating in a Pilates class at BODYBAR, it’s not just creating a routine, it’s also building foundational friendships that keep people motivated and coming back for more.

Pilates, especially on the reformer, is renowned for its ability to improve core strength, increase flexibility, enhance posture, and reduce stress – benefits that extend far beyond the January wellness craze. By centering movement around control and alignment, Pilates becomes a mindful ritual that individuals can carry with them for years. For those who are tired of quick-fix trends and are ready to embrace a fitness routine that delivers both physical and mental transformation, BODYBAR invites everyone to experience how Pilates can create lasting change.

To learn more about the “Resolutions Are Out, Reformers Are In” campaign or to book your first class, visit BODYBARPilates.com.