BODYBAR Pilates

Fast-growing boutique Pilates franchise achieves record studio growth, sales and franchise demand in 2025

FORT WORTH, Texas — BODYBAR Pilates, a leading modern Pilates franchise, is celebrating a landmark year of expansion and performance in 2025, further cementing its position as one of the fastest-growing boutique fitness brands in the country. Fueled by strong franchise demand, operational excellence and an engaged member community, BODYBAR closed 2025 with 73 open studios nationwide and a development pipeline positioned to accelerate growth even further in the new year.

During 2025, BODYBAR Pilates opened 27 new studios, representing a 60% increase in its studio footprint in a single year. The brand grew from 46 open studios at the start of 2025 to 73 by years’ end, marking a 192% systemwide growth from the start of 2024 through the close of 2025.

Expansion remained strong across both established and emerging regions, with BODYBAR now operating in 21 states, adding 13 new states in 2025 alone, and selling into 31 states total as of January 2026. Looking ahead, the brand has a robust pipeline to open over 70 additional studios in 2026, with more than 40 locations slated for Q3 and Q4.

“2025 marked a major step forward for BODYBAR,” said Matt McCollum, CEO of BODYBAR Pilates. “We’re not just talking about growth – we’re opening studios, supporting franchisees and scaling with the infrastructure to do it right. That execution is what’s fueling our momentum and setting us up for continued expansion.”

Franchise development momentum continued in 2025, with 41 new franchisees joining the system to build 67 additional BODYBAR studios nationwide. The brand closed out the year with 190 signed development agreements, marking a significant milestone in its expansion. Notably, 16% of franchise agreements signed during the year came from existing franchise owners expanding their portfolios, underscoring strong franchisee confidence and unit-level performance. Looking ahead, BODYBAR Pilates is targeting an additional 130 to 200 units in its development pipeline in the coming year.

“Anyone can announce franchise sales, but real growth happens when studios actually open,” said McCollum. “BODYBAR has built a proven track record of turning commitments into thriving locations, quickly and sustainably.”

Systemwide performance also surged in 2025. BODYBAR generated just under $44 million in systemwide sales, representing a 65% increase over 2024, while welcoming more than 1.5 million client check-ins and workouts throughout the year. The brand’s highly engaged community grew to over 18,000 members, reflecting 30% year-over-year membership growth.

In addition to performance milestones, BODYBAR continued to invest in corporate infrastructure to support its expanding studio base and franchisee community. Key leadership shifts in 2025 included Jill Drummond’s promotion to vice president of fitness, Kyle Engelbrecht’s appointment as vice president of learning & development, the addition of Heath Ellenberger as director of strategic growth, Nick LaRocco as director of studio development, and Kern Marshall as vice president of financial planning & analysis. These appointments build on the executive foundation established with Michael Piermarini’s hire as chief operating officer and Brittany Granby’s hire as vice president of marketing in late 2024.

The brand’s momentum also continues to earn national and local recognition. In 2025, BODYBAR Pilates was ranked No. 470 on the Entrepreneur Magazine Franchise 500, earned a spot at No. 727 on the Inc. 5000 list of fastest-growing private companies with 567% three-year growth, and continued its streak of national accolades following its No. 276 Inc. 5000 ranking in 2024. At the studio level, BODYBAR locations were also recognized with multiple local “Best Pilates Studio” awards, including honors in Wichita and Alpharetta.

Throughout 2026, BODYBAR is focused on continued expansion in priority markets including Omaha, Charleston, Tulsa, Columbus, Northwest Arkansas, Madison, Chattanooga, Cincinnati, Oklahoma City, Louisville, Cleveland, Colorado Springs, Fort Collins, Reno, Tucson, Las Vegas, Salt Lake City, Detroit’s northern and western suburbs, Indianapolis, Raleigh-Durham, Orlando, Fort Lauderdale, Miami, Boston, Pittsburgh, Knoxville, Austin, Milwaukee and Ann Arbor, among others.

In addition to prioritizing growth, BODYBAR is investing in a series of forward-looking initiatives designed to elevate instructor education, enhance the digital and in-studio experience and strengthen national brand awareness, laying the groundwork for several major announcements later this year and beyond.

With a clear mission to lead with excellence, foster community and continually raise the bar, BODYBAR Pilates entered 2026 with unprecedented momentum. As the brand prepares to open at least 70 new studios in the new year, BODYBAR remains committed to delivering a transformative Pilates experience while empowering franchisees to build thriving businesses in their local communities.

To find a studio, book a first class or learn more, visit BODYBARPilates.com or check out the brand on Instagram, Facebook or YouTube. To learn more about available franchising opportunities, visit BODYBARPilates.com/franchise.

Fitness concept to offer exclusive grand opening promotions and host community events

TANASBOURNE, Ore. — BODYBAR Pilates, the high energy, reformer based Pilates studio, announced it will open its first Oregon location in the Tanasbourne area of Hillsboro. Located at 9261 Northeast Windsor Street, BODYBAR Pilates Tanasbourne is slated to open in June, pending construction timelines.

Ahead of the grand opening, a limited number of founding memberships are available, offering early members up to 20% off their membership for life, along with priority booking, guest passes, and a complimentary class prior to opening. In addition, BODYBAR Pilates Tanasbourne will host a series of community events designed to introduce locals to the brand’s signature workouts and the studio team. These include:

• Saturday, February 14 at 11am – Stretch & Sip: BODYBAR x Wildwood Taphouse Tanasbourne
  • BODYBAR Pilates Tanasbourne will host a 50-minute mat Pilates class at Wildwood Taphouse in Tanasbourne, where guests can try the workout, connect with the community, and socialize afterward with refreshments. Guests must bring their own mat and register ahead by emailing tanasbourne@bodybarpilates.com.
• Saturday, February 28 at 10:30am – Pilates, Ponies & Prosecco: BODYBAR x Borealis Equestrian
  • This rider focused mat Pilates experience will take place at Borealis Equestrian in Forest Park and is curated specifically for equestrian athletes. The session is designed to build strength, balance, mobility, and confidence in the saddle, followed by time to connect and socialize. Space is limited, and guests must register ahead by emailing tanasbourne@bodybarpilates.com.

BODYBAR Pilates Tanasbourne is led by Lucinda Stevenson, former software CEO. Prior to joining BODYBAR, Lucinda spent more than a decade in the intellectual property law industry, owning and managing a successful legal software company. After selling her business and having practiced Pilates for more than 20 years, she was inspired to pursue a more meaningful career path in health and wellness. Lucinda first discovered Pilates in her late teens following a horseback riding injury, when her physical therapist recommended it as part of her recovery. She later saw firsthand how beneficial Pilates can be for equestrians – particularly in building hip strength, balance, and mobility – and today, both Lucinda and her horse, Daphne, incorporate Pilates into their wellness routines. Lucinda also plans to promote a series of health and wellness focused workshops for all stages of life, including programming for athletes, mothers, injury recovery and mental wellbeing.

“I’m incredibly excited to introduce BODYBAR Pilates to Oregon and the Hillsboro community this spring,” said Lucinda Stevenson, franchise owner of BODYBAR Pilates Tanasbourne. “Pilates has had a meaningful impact on my life, and I’m passionate about creating a welcoming space where individuals can build strength, confidence, and consistency in their fitness routines. I want to offer a variety of class formats to meet different schedules and needs, and these upcoming events are a great way for people to experience BODYBAR before our doors even open. I’m looking forward to meeting our future members very soon.”

Founded to redefine fitness, BODYBAR Pilates’ mission is to cultivate a balanced, athletic, and real community. The Tanasbourne studio will span 2,592 square feet and feature 14 Reformers. The studio will offer BODYBAR’s signature athletic Pilates classes, led by certified instructors and designed to support strength, balance, mobility, and overall well-being for all fitness levels, using state-of-the-art Pilates equipment.

“We’re extremely proud to bring BODYBAR Pilates to Oregon,” said Kamille McCollum, chief brand officer, president, and co-founder of BODYBAR Pilates. “We’re committed to providing high-quality fitness options nationwide and see tremendous potential in the greater Portland area. Tanasbourne is a fast-growing community with major retail headquarters nearby, making it an ideal location to build our Oregon presence. At BODYBAR, we’re more than just a workout. We’re redefining Pilates and empowering people to build sustainable, balanced fitness habits at their own pace. We’re excited to see the positive impact Lucinda and her studio will have on the community.”

Looking ahead, Lucinda hopes to open three additional BODYBAR studios across the greater Portland metro area in the coming years. BODYBAR Pilates continues to grow nationwide, with over 18,000 members and 74 studios nationwide, with plans to open at least 70 more studios in 2026, including Tanasbourne.

For more information about the new studio, membership packages and event registration, please call 503-468-4080, email tanasbourne@bodybarpilates.com or visit our website at BODYBAR Pilates Tanasbourne. You can also check us out on Facebook and Instagram.

Fastest-Growing Boutique Fitness Brand Partners with The Worthy Co. to Support Survivors of Trafficking

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, today announced the launch of its first annual “BODYBAR Does Good” campaign in partnership with Fort Worth-based nonprofit, The Worthy Co. This initiative will raise funds to support survivors of trafficking and sexual exploitation throughout the month of November.

All 68 BODYBAR Pilates studios nationwide will sell a co-branded candle – the BODYBAR x Worthy Co. Candle, IMPACT – with 100% of proceeds benefiting The Worthy Co.’s hands-on job training and employment programs for survivors of trafficking. Each candle is handcrafted by women employed through the nonprofit social enterprise of The Net, which offers trauma-informed work opportunities, professional skills training, and a pathway toward financial independence. Since 2010, The Net has served more than 1,000 women, helping them rebuild their lives through their three-pronged approach of outreach, advocacy, and enrichment. Through The Worthy Co., women are able to rebuild their lives through sustainable employment and community support.

“We’re proud to support The Worthy Co. this fall through our ‘BODYBAR Does Good’ campaign,” said Kamille McCollum, chief brand officer, president, and co-founder, BODYBAR Pilates. “As two great Texas-based brands, we share a mission to empower women of all backgrounds to be the best versions of themselves – whether through fitness or meaningful employment. The Worthy Co. helps women reclaim their strength and futures, and we’re honored to stand beside them now and in the future.”

The IMPACT Candle features santal and amber scents in an iridescent cloud vessel, which will be available for purchase exclusively at BODYBAR Pilates studios nationwide. It’s the perfect holiday gift that gives back, and the studio that sells the most candles will win a professional photoshoot.

“We are so appreciative of BODYBAR’s support as we continue to grow and make a positive impact in women’s lives,” said Melissa Ice, co-founder and chief vision officer, The Worthy Co. “Human trafficking is a pervasive issue, and partnerships like this help us amplify our message: that every woman deserves a second chance and no past is too difficult to overcome. Through this campaign, BODYBAR Pilates is using its platform to elevate survivors’ voices and support us as we create meaningful employment opportunities for them.”

“BODYBAR Does Good” is one campaign in a series of community initiatives the brand rolled out in 2025, which align with its core values of empowerment, inclusivity, and wellbeing. BODYBAR Pilates continues to grow rapidly, surpassing 16,000 active members and on track to open 100 new locations by year’s end. The brand has also expanded its retail offerings with curated apparel and exclusive product collaborations that reflect its signature aesthetic and active lifestyle.

For more information about BODYBAR Pilates or to find a studio near you, visit BODYBARPilates.com or check out the brand on Instagram, Facebook, or YouTube. To learn more about available franchising opportunities, visit BODYBARPilates.com/Franchise.

This partnership allows for faster onboarding, fewer support requests, and enhanced member experiences across all 50+ studios

DENVER — BODYBAR Pilates, a leader in modern Pilates studios, is partnering with Delightree to deploy a powerful AI-driven support and operations solution across its rapidly expanding franchise network. With this rollout, BODYBAR and Delightree will streamline the studio opening process, strengthen system-wide compliance, and equip staff with a centralized, AI-powered knowledge platform. This initiative is designed to accelerate time to open, support strong unit-level economics, and enhance operational excellence across the BODYBAR system.

This strategic initiative comes as BODYBAR continues prioritizing technology to boost efficiency and elevate customer experience. Delightree’s AI-powered search capability significantly reduces staff reliance on headquarters for routine operational questions, reducing the time spent on information retrieval from several minutes to just a few seconds. BODYBAR projects that Delightree’s platform will decrease support ticket volume by significantly improving team access to real-time tools, resources and documentation – allowing teams to spend less time troubleshooting and more time focused on delivering the BODYBAR experience.

“Technology is at the heart of BODYBAR’s growth strategy, allowing our franchise partners to focus on delivering exceptional classes and building thriving studios,” said Michael Piermarini, COO of BODYBAR Pilates. “Delightree puts essential operational knowledge in the hands of our instructors and managers, establishing brand continuity from safety protocols and standard operational documents to studio opening preparation materials and checklists. This move raises the operational bar and lets our teams concentrate on offering consistency, motivation and that dependable dose of feel-good movement our guests expect when they walk through our studio doors.”

As BODYBAR continues to strengthen and evolve its operational capabilities to support its growth, the brand is investing in systems that simplify and strengthen both studio and corporate functions. This partnership with Delightree marks the next step in that evolution, providing an end-to-end operations hub that streamlines the entire franchise journey – from signing and design to construction, presale, and grand openings. BODYBAR remains committed to operational excellence and is proud to partner with Delightree to help fuel its continued expansion.

Tushar Mishra, Co-founder and CEO of Delightree, said, “Today’s most successful franchise brands invest in tools that empower frontline teams and foster consistency at scale. We’re excited to help BODYBAR Pilates optimize operations and elevate the studio experience across their fast-growing franchise system.”

Deployment of Delightree across BODYBAR Pilates studios begins this month, with complete rollout scheduled by August 2025.

Fastest-Growing Boutique Fitness Brand Sees 96% Year-Over-Year Increase in Systemwide Revenue

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a successful first quarter: signing over 20 new franchise agreements, opening eight new studios, and generating nearly $10 million in systemwide revenue in Q1 alone. In a move to further fuel its nationwide expansion, BODYBAR has partnered with Prestige Franchise Partners (PFP), a franchise growth organization, to strengthen its development team and accelerate strategic growth.

In a Culture Driven by Resolution Cycles that Fade Fast, BODYBAR’s Latest Campaign Puts the Spotlight on Fitness for the Long Haul

FORT WORTH, Texas — BODYBAR Pilates, a leader in modern Pilates studios, is excited to announce the launch of its “Resolutions Are Out, Reformers Are In” campaign. As the new year brings a rush of short-lived resolutions, BODYBAR is encouraging individuals to trade fleeting goals for sustainable transformation through Pilates. BODYBAR is spotlighting how Pilates offers a fitness approach focused on building long-lasting habits and a balanced, athletic and overall healthier lifestyle well beyond brief seasonal fads.

While traditional New Year’s resolutions often lead to burnout, BODYBAR advocates for a different path, one rooted in progress, balance, and finding the inner athlete – a source of strength, resilience, and determination. Through BODYBAR Pilates, individuals can focus on consistency and self-care, ultimately allowing them to discover their physical potential and enhance their overall well-being both on and off the reformer. These fitness habits have the ability to not only change bodies, but lives.

“We’re not about quick fixes or unrealistic goals,” said Kamille McCollum, President and Chief Brand Officer at BODYBAR Pilates. “This campaign is about encouraging people to let go of the pressure of short-term resolutions and embrace a sustainable fitness routine through Pilates. With its focus on strength, mobility, and endurance, our Pilates practice becomes more than a workout – it’s a long-term investment in yourself.”

At BODYBAR, they’re creating a community of people who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Group fitness, including Pilates, is the most popular method of exercise in the U.S. because it creates a sense of camaraderie and support from like-minded individuals who have similar fitness goals. When participating in a Pilates class at BODYBAR, it’s not just creating a routine, it’s also building foundational friendships that keep people motivated and coming back for more.

Pilates, especially on the reformer, is renowned for its ability to improve core strength, increase flexibility, enhance posture, and reduce stress – benefits that extend far beyond the January wellness craze. By centering movement around control and alignment, Pilates becomes a mindful ritual that individuals can carry with them for years. For those who are tired of quick-fix trends and are ready to embrace a fitness routine that delivers both physical and mental transformation, BODYBAR invites everyone to experience how Pilates can create lasting change.

To learn more about the “Resolutions Are Out, Reformers Are In” campaign or to book your first class, visit BODYBARPilates.com.