American Family Care

Nation’s Largest Urgent Care Provider Ranks in Top 50 Franchises for the First Time

BIRMINGHAM — American Family Care (AFC), the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States, is proud to announce that it is now ranked No. 47 on Entrepreneur’s annual Franchise 500^® list. This milestone marks the first time AFC has broken into the prestigious Top 50, climbing an impressive 34 spots from last year.

“We are excited and humbled to be ranked among the Top 50 franchises for the first time,” said Jeremy Morgan, CEO of AFC. “This recognition reflects the incredible efforts of our corporate team and franchise owners – and showcases the growing strength of the AFC brand. The ranking also highlights the momentum AFC brings to franchising, as we continue providing opportunities for entrepreneurs to thrive in the healthcare industry.”

In 2024, AFC aggressively expanded its footprint by opening 38 new franchise and corporate locations. With that growth, the company now operates 390 locations nationwide, including 307 franchise clinics, solidifying its position as a leader in accessible healthcare across the U.S.

AFC’s rise in the Franchise 500® rankings also reflects the brand’s continued innovation and excellence in franchise development. Entrepreneur’s comprehensive evaluation process assesses franchise performance based on factors such as costs, growth, financial strength, and brand power.

“Our rise in this year’s ranking is a clear indicator of the opportunities AFC offers entrepreneurs – and the indelible impact we have had on healthcare,” added Morgan. Together, with our franchise owners, we will continue to drive healthcare innovation and expand access to quality care nationwide.”

“The Franchise 500 is more than a list. It’s really a collection of life-changing opportunities, featuring strong and resilient brands that future franchisees will be proud to be a part of,” says Jason Feifer, editor in chief of Entrepreneur magazine. “This year’s honorees represent the bold ideas, operational excellence, and adaptability that make franchising a cornerstone of entrepreneurial success.”

To view AFC’s ranking on the Franchise 500^® and learn more, visit  entrepreneur.com.

To learn more about franchise opportunities at AFC, visit afcfranchising.com.

Jeremy Morgan Appointed as CEO; David Prokupek Named Executive Chairman; Randy Johansen to Retire

BIRMINGHAM, Ala. — American Family Care (AFC), the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States, is pleased to announce the appointment of Jeremy Morgan as Chief Executive Officer. Morgan succeeds longtime CEO Randy Johansen, who will transition into an advisory role as he retires after three decades of distinguished service. Additionally, AFC welcomes David Prokupek, former CEO of Ideal Image, Jackson Hewitt, and Smashburger, to its Board of Directors as Executive Chairman.

Morgan joins AFC with a proven track record of driving growth and innovation in multi-site consumer franchise organizations. As the former CEO of WellBiz Brands, the nation’s premier franchisor of wellness brands, he led the company to nearly 900 locations and $700 million in system-wide revenue, significantly expanding its market presence in beauty and wellness. His experience in scaling franchise systems and fostering innovation will be instrumental in AFC’s continued growth.

Prokupek, a leader in high-growth, consumer-focused industries, brings extensive experience working with private equity sponsors and their management teams to help drive strategic transformation. Most recently as CEO of Ideal Image, he transformed the company into North America’s #1 aesthetics brand, with more than 800 physicians and medical professionals across the U.S. His knowledge of strategy, franchise development, innovation, and direct- to-consumer marketing will help guide AFC’s management team through the next phase of the company’s rapid expansion.

“AFC’s commitment to delivering fast, convenient, and high-quality healthcare resonates deeply with communities nationwide,” said Jeremy Morgan. “I’m excited to build on this foundation by empowering our franchisee network, whose success is vital to our mission. Together, we will drive innovation, foster growth, and expand access to care for the people we serve.”

David Berman, Co-Founder and Managing Director of Lorient Capital, AFC’s private equity sponsor, added: “Jeremy and David bring the perfect blend of energy and experience to AFC. Their leadership will help ensure AFC remains the trusted choice for patients and will aid in driving value for franchisees and communities alike. Randy’s vision and dedication over the past 32 years have transformed AFC from a handful of urgent care clinics into one of the nation’s top urgent care brands. We are deeply grateful for his contributions and look forward to his continued guidance as an advisor.”