American Family Care

Nation’s Only Urgent Care Franchise Names Kurt Koptish as President, Michael Casey as Chief Development Officer, Nicole Strothman as Chief Legal Officer, and Sean Mercado as Head of Managed Care

BIRMINGHAM, Ala. — American Family Care (AFC), the nation’s leading provider of urgent care with more than 400 walk-in clinics across the United States, is expanding its leadership team with the addition of four seasoned executives. Kurt Koptish has been named President, Michael Casey joins as Chief Development Officer, Nicole Strothman has been appointed Chief Legal Officer, and Sean Mercado takes on the role of Head of Managed Care.

Together, these leaders bring decades of experience across healthcare operations, development, compliance, and managed care – supporting AFC’s continued growth and commitment to accessible, high-quality healthcare.

“With the addition of Kurt, Michael, Nicole, and Sean, we’re continuing to build one of the most experienced and capable leadership teams in the industry,” said Jeremy Morgan, CEO of American Family Care. “Each of them brings a unique perspective and deep expertise that will strengthen our operational foundation and help us deliver even greater support to our franchisees, patients, and partners nationwide as we continue to blaze a trail in the urgent care industry.”

Kurt Koptish – President

Kurt Koptish steps into the role of President after leading behavioral health and specialty care organizations through major periods of growth and transformation. Most recently, he served as CEO of MIND 24-7, a mental healthcare provider. His career also includes leadership at Eating Recovery Center Pathlight and nearly a decade at DaVita Inc., where he managed operations for more than 130 dialysis clinics and $320 million in revenue.

Koptish brings a unique perspective with medical operations experience in the U.S. Army and an MBA from the Harvard Business School. He’s recognized for driving large-scale expansion for multi-unit organizations.

“AFC has a powerful mission, and I couldn’t be more excited to join. We have an incredible opportunity for growth and innovation to support our franchise owners and deliver care that truly makes a difference in people’s lives,” said Koptish.

Michael Casey – Chief Development Officer

With more than 20 years of development and real estate experience, Michael Casey is known for accelerating growth for national brands. Casey comes to AFC from SPB Hospitality, leading expansion for their over 570-unit restaurant portfolio that included Krystal, Logan’s Roadhouse, and J. Alexander’s. He also spearheaded development at Ideal Image, Jackson Hewitt, and Chase Bank, where his strategies consistently delivered strong ROI, innovative design, and operational efficiency.

Casey, who holds an MBA from Columbia University, is known for building world-class teams and data-driven growth strategies.

“I’m thrilled for the chance to lead sustainable growth initiatives for AFC and make sure our clinics are well-positioned to serve patients nationwide for years to come,” said Casey.

Nicole Strothman – Chief Legal Officer

Nicole Strothman joins AFC with more than two decades of experience in legal and compliance leadership within the private equity and healthcare sectors. She has served as General Counsel and Chief Legal Officer for several high-growth health and wellness companies, guiding organizations through complex mergers, acquisitions, and regulatory environments. Strothman has overseen more than $2 billion in transactions and authored over 10 state laws governing medical spas. She holds both her JD and MBA.

“Healthcare is complex and heavily regulated. I look forward to collaborating with the executive team and helping AFC grow responsibly with integrity,’ said Strothman.

Sean Mercado – Head of Managed Care

In this pivotal role, Sean Mercado will lead AFC’s national payor relationships, advance value-based care agreements, and strengthen strategic partnerships that reinforce AFC’s position as the urgent care provider of choice.

Mercado brings exceptional institutional knowledge and a proven track record of orchestrating sophisticated managed care strategies. His expertise will be instrumental in bolstering AFC’s national network, aligning payor strategies with the company’s growth vision, and optimizing value-based care models that benefit patients, providers, and payor partners alike.

“AFC’s footprint and mission create a powerful platform to reshape how urgent care fits into the broader healthcare ecosystem,” said Mercado. “I’m excited to help deepen our relationships with national payors and advance value-based partnerships that put patients first.”

AFC operates more than 400 clinics across the United States, serving millions of patients each year. The clinics provide urgent care, primary care, express lab testing, X-ray diagnostics, and vaccinations.

To learn more about AFC, visit https://www.afcurgentcare.com/.

Milestone Location is the 104^th AFC to Open In the Last 2 Years

BIRMINGHAM and CAMP HILL, Pa. — American Family Care (AFC), the nation’s leading provider of urgent care, will open its 400th location today. Located in Camp Hill, Pennsylvania, the state-of-the-art facility is independently owned and operated by local multi-unit franchise operator Daniel Ofosu. The Camp Hill clinic is AFC’s 17th clinic to open in 2025 and the 104th location to open in the past 24 months.

The Camp Hill clinic is Ofosu’s third AFC location, following successful clinic openings in Harrisburg and Lansdale, Pennsylvania. “Our growth strategy is centered around enabling passionate, community-minded franchisees like Daniel to expand access to high-quality, convenient healthcare,” said Jeremy Morgan, CEO of American Family Care. “The opening of this 400th location represents more than just growth in numbers—it is also a testament to the power of local entrepreneurship working in harmony with a national brand.”

“The opening of a 400th location is an important milestone for any franchise system,” said Edith Wiseman, President of FRANdata—the leading independent research and advisory company that focuses solely on tracking and analyzing franchise companies and their performance. Analysis conducted by FRANdata shows that only 6.3% of active franchise brands have 400 or more locations. “What’s more, having hundreds of locations is common among food franchises; the fact that this is occurring in the healthcare industry is worthy of note,” added Wiseman.

Daniel Ofosu is an accomplished investment banker and entrepreneur with over 15 years of experience in corporate finance and business development. He holds advanced degrees in finance and public administration from Drexel University and Harvard University, respectively. “Bringing AFC’s high standard of care to Camp Hill is an exciting step forward,” said Ofosu. “As a franchise owner, I’ve seen firsthand how the AFC model improves healthcare access for patients and opens doors for business owners who want to make a difference in their communities.”

Nation’s Largest Urgent Care Provider Ranks in Top 50 Franchises for the First Time

BIRMINGHAM — American Family Care (AFC), the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States, is proud to announce that it is now ranked No. 47 on Entrepreneur’s annual Franchise 500^® list. This milestone marks the first time AFC has broken into the prestigious Top 50, climbing an impressive 34 spots from last year.

“We are excited and humbled to be ranked among the Top 50 franchises for the first time,” said Jeremy Morgan, CEO of AFC. “This recognition reflects the incredible efforts of our corporate team and franchise owners – and showcases the growing strength of the AFC brand. The ranking also highlights the momentum AFC brings to franchising, as we continue providing opportunities for entrepreneurs to thrive in the healthcare industry.”

In 2024, AFC aggressively expanded its footprint by opening 38 new franchise and corporate locations. With that growth, the company now operates 390 locations nationwide, including 307 franchise clinics, solidifying its position as a leader in accessible healthcare across the U.S.

AFC’s rise in the Franchise 500® rankings also reflects the brand’s continued innovation and excellence in franchise development. Entrepreneur’s comprehensive evaluation process assesses franchise performance based on factors such as costs, growth, financial strength, and brand power.

“Our rise in this year’s ranking is a clear indicator of the opportunities AFC offers entrepreneurs – and the indelible impact we have had on healthcare,” added Morgan. Together, with our franchise owners, we will continue to drive healthcare innovation and expand access to quality care nationwide.”

“The Franchise 500 is more than a list. It’s really a collection of life-changing opportunities, featuring strong and resilient brands that future franchisees will be proud to be a part of,” says Jason Feifer, editor in chief of Entrepreneur magazine. “This year’s honorees represent the bold ideas, operational excellence, and adaptability that make franchising a cornerstone of entrepreneurial success.”

To view AFC’s ranking on the Franchise 500^® and learn more, visit  entrepreneur.com.

To learn more about franchise opportunities at AFC, visit afcfranchising.com.

Jeremy Morgan Appointed as CEO; David Prokupek Named Executive Chairman; Randy Johansen to Retire

BIRMINGHAM, Ala. — American Family Care (AFC), the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States, is pleased to announce the appointment of Jeremy Morgan as Chief Executive Officer. Morgan succeeds longtime CEO Randy Johansen, who will transition into an advisory role as he retires after three decades of distinguished service. Additionally, AFC welcomes David Prokupek, former CEO of Ideal Image, Jackson Hewitt, and Smashburger, to its Board of Directors as Executive Chairman.

Morgan joins AFC with a proven track record of driving growth and innovation in multi-site consumer franchise organizations. As the former CEO of WellBiz Brands, the nation’s premier franchisor of wellness brands, he led the company to nearly 900 locations and $700 million in system-wide revenue, significantly expanding its market presence in beauty and wellness. His experience in scaling franchise systems and fostering innovation will be instrumental in AFC’s continued growth.

Prokupek, a leader in high-growth, consumer-focused industries, brings extensive experience working with private equity sponsors and their management teams to help drive strategic transformation. Most recently as CEO of Ideal Image, he transformed the company into North America’s #1 aesthetics brand, with more than 800 physicians and medical professionals across the U.S. His knowledge of strategy, franchise development, innovation, and direct- to-consumer marketing will help guide AFC’s management team through the next phase of the company’s rapid expansion.

“AFC’s commitment to delivering fast, convenient, and high-quality healthcare resonates deeply with communities nationwide,” said Jeremy Morgan. “I’m excited to build on this foundation by empowering our franchisee network, whose success is vital to our mission. Together, we will drive innovation, foster growth, and expand access to care for the people we serve.”

David Berman, Co-Founder and Managing Director of Lorient Capital, AFC’s private equity sponsor, added: “Jeremy and David bring the perfect blend of energy and experience to AFC. Their leadership will help ensure AFC remains the trusted choice for patients and will aid in driving value for franchisees and communities alike. Randy’s vision and dedication over the past 32 years have transformed AFC from a handful of urgent care clinics into one of the nation’s top urgent care brands. We are deeply grateful for his contributions and look forward to his continued guidance as an advisor.”