Amazing Lash Studio

Innovative Beauty Brand Debuts Two Locations in Tucson

TUCSON, Ariz. — Amaze™, the bold brand pilot from Amazing Lash Studio^® leading the industry with lash-safe facials at a lash extension studio, is expanding to Arizona with two new locations in Tucson. Opening Aug. 8, Amaze Tucson Park Place at 5870 E. Broadway will be the first Amaze concept built specifically for the new brand.

This milestone marks a significant step in redefining beauty and self-care through an all-in-one destination for lash, brow and skincare services. Tucson got a preview of the Amaze concept in May when the Amazing Lash Studio at 4811 E. Grant Rd. in the Crossroads Festival Shopping Center rebranded to Amaze. Both locations offer the Amaze expanded service menu featuring cutting-edge wrap-around lash extension technology for increased lash retention, advanced brow solutions, and the brand’s signature lash-safe facials.

Owned and operated by Tucson natives, Autuam and Damon Safranek, the pair bring a powerful mix of leadership and business acumen to Amaze. Autuam’s background spans guest service, retail management, and regional leadership in the convenience, floral, and hospitality industries.

“Our clients value both convenience and quality,” said Autuam Safranek, franchisee of Amaze in Tucson. “With the addition of lash-safe facials and advanced skincare, we’re better positioned to meet their needs.”

To celebrate the launch, both Tucson locations currently have pre-launch specials, followed by an exclusive grand opening event in September, inviting local media, influencers, and guests to experience Amaze firsthand. The event will feature complimentary beauty services, live demonstrations, and interactive experiences designed to showcase the innovation and luxury behind Amaze’s offerings.

“We saw tremendous success from the Amaze pilot openings in greater Denver and Colorado Springs, and now we’re thrilled to bring this transformation to Tucson,” said Amanda Clark, Chief Executive Officer of WellBiz Brands, Inc., the franchisor behind Amazing Lash Studio and the new Amaze brand. “Amaze is redefining what beauty and self-care can look like, offering a seamless, all-in-one destination for lash, brow, and skincare services. With our expanded collaboration with Sanitas^®, guests no longer must choose between premium skincare and their lash extensions; they can have both.”

As part of its rebrand, WellBiz Brands has deepened its partnership with award-winning skincare line Sanitas, introducing advanced facial treatments that deliver visible, confidence-boosting results. Whether guests are lash lovers or simply seeking effective, targeted skincare, these protocols are thoughtfully designed to nourish the skin while supporting lash retention. Amaze also offers collagen and lip mask enhancements that can be added to both facial and lash services, creating a seamless, elevated experience tailored to each guest’s unique self-care routine.

During the four weeks leading up to the studio’s grand opening, new guests can experience the Amaze brand difference with exclusive introductory pricing: enjoy a first facial for just $49 and a full set of classic eyelash extensions for $79. Guests can take advantage of both services for a total of $128, saving up to 60% by claiming the offer on the Amaze brand website.

Following the studio’s opening, new guests can continue to enjoy special savings, including a $49 facial and up to 50% off a lash starter set by visiting the Amaze brand website and redeeming their reward.

The Amaze Brand Brings Innovative Lash-Safe Skincare Services to The Home of Trusted Lash and Brow Stylists

DENVER — Amazing Lash Studio^®, the nation’s leading eyelash extension beauty brand which is part of the WellBiz Brands, Inc. portfolio of brands, is testing a fresh look and offerings under the new name, Amaze™, as part of an exclusive rebranding focused on creating a one-stop solution for busy beauty enthusiasts. The pilot will debut at three studios in the greater Denver and Colorado Springs area, bringing expanded skincare offerings including innovative facials safe for lash extensions, as well as elevated brow solutions to the already trusted lash services menu.

Beginning Dec. 9, guests can explore the new Amaze brand menu, featuring lash, brow and skincare services, at the Cherry Creek, Highlands Ranch and Colorado Springs East studio locations. Notably, WellBiz Brands has expanded its relationship with award-winning skincare brand Sanitas to bring innovation to lash lovers who may struggle to find beauty products with ingredients that won’t damage their lash extensions. The Amaze and Sanitas brands have created protocols that incorporate premium products with lash-safe facials that don’t require guests to sacrifice results-driving skincare services to maintain their stunning lash styles.

“WellBiz is based in Denver and Sanitas is just up the road in Boulder, making the greater Denver area the ideal market to pilot this elevated and innovative concept where we can help facilitate hands-on training and support to franchisees,” said Amanda Clark, Chief Executive Officer at WellBiz Brands. “With this rebranding effort, the Amaze brand is redefining how beauty and self-care are experienced – evolving and elevating to be the trusted and preferred destination for beauty enthusiasts.”

The Amaze brand plans to host events at each of the three pilot studios in December and January to debut the new look and services. These events will be exclusive opportunities for local media, tastemakers and valued guests to experience the new brand firsthand with complimentary services and interactive elements that showcase the Amaze brand’s elevated offerings.

“We’re thrilled to introduce the Amaze brand to our Denver community and bring cutting-edge facials to lash extension lovers,” said Shawn McArthur, franchisee of Amaze in Highlands Ranch. “No one should have to choose between quality skincare and the confidence that comes with stunning lashes, and thanks to these new facials and skincare enhancements using premium Sanitas products, our clients will get the best of both worlds.”

New guests can experience the Amaze brand difference with introductory offers including a $59 60-minute lash-safe facial (regularly $119) and a full set of lashes starting at $99 (regularly starting at $199) by claiming their reward on the Amaze brand website.