Spavia launches Sway Spa Concept

DENVER — Spavia, an innovator in the spa industry, is launching an all-new urban millennial brand, Sway. Providing guests with a multi-sensory spa experience, Sway will redefine the urban spa experience.

Nothing like Sway exists. From the moment millennials and urbanites walk through the door, they will relax and interact in the multi-sensory experience. Sway includes a panorama of visually engaging and immersive features, such as live plant walls, swings, illustrious murals, and innovative pods for quick massages and facials.

“Weaved throughout the spa experience will be customizable scent and music selections so guests can curate their journey at Sway and indulge themselves in ways not offered by other spas,” says founder and CEO, Marty Langenderfer. “A focus on experiential quality, along with modern visuals, is what Sway delivers to its guests.”

The concept of Sway comes from the founders of Spavia Day Spa, Allison and Marty Langenderfer. After a combined 30+ years in the spa industry, it became clear that Spavia needed an answer in the urban markets. Sway’s menu of treatments includes massages, facials, and additional boost options, including sensory add-ons to elevate the guest experience.

The genesis of Sway was inspired by the cultural centers of Barcelona, New York, and Southern California. Sway blends art, culture, and relaxation with Spavia’s spa expertise in order to deliver an exceptional experience.

“Millennials know where the culture is going, so we endeavored to leverage their insights and provide them into a spa environment that’s peaceful and relaxing but also playful and interactive,” said Marty.