Dedicated to helping franchisees grow and succeed, Sea Love continues to set itself apart from the competition. By Erika Ortega
Dedicated to helping franchisees grow and succeed, Sea Love continues to set itself apart from the competition.
“We are redefining what it means to experience fragrance,” Franchise Success Manager Melissa Lake said. “Rooted in coastal luxury and grounded in sustainability, each boutique invites guests to slow down, connect and create.”
Boutiques are designed to promote relaxation and creativity, providing a space for individuals to collaborate with friends and fellow fragrance enthusiasts.
Offering franchise opportunities nationwide, Lake focuses on working closely with franchisees to ensure the successful launch and operation of their boutiques. She provides guidance on site selection, location buildout, training and marketing.
“Beyond the experience, our commitment to excellence runs deep,” she said. “Every Scent Stylist is certified, ensuring each interaction reflects the same signature quality, consistency and care that define our brand.”
With Sea Love’s highly popular scent-blending experience, each customer can customize products to their preference. Sea Love also offers a signature candle collection and diffusers that have become bestsellers.
“Franchisees appreciate our thoughtfully curated boutique catalog, which blends our proprietary lines with approved local and complementary vendors, allowing for creativity within brand consistency,” Lake said. “Our business model is intentionally diversified to maximize profitability and sustain success year-round.”
Last year, the brand increased reservations and grew customer segments through high-impact digital marketing. The Sea Love team also introduced digital waivers to streamline operations and optimize bookings.
“2025 was a pivotal year of growth, expansion and innovation. We became a bicoastal brand, expanding into new markets and partnering with OakScale to introduce Sea Love to a wider audience of potential franchisees,” said Lake.
The brand’s passion for fragrance extends to a clean lifestyle. Sea Love products are made with toxin-free ingredients and use 100% soy wax, as well as phthalate-free fragrance oils.
“2026 marks the beginning of a new chapter for Sea Love as we expand into offerings that extend beyond the home, embracing the art of fragrance for the whole body,” said Lake. “Clean ingredients remain the pillar of this focus, inspiring expanded services to support a cleaner, more intentional lifestyle.”
Erika Ortega