For over 25 years, Jim Chapin has been in the marketing industry, and for 16 of those years, he has owned a successful advertising agency. When Chapin learned about Runningboards Marketing (RBM) and its innovative digital-advertising vehicle, DAV®, he didn’t think twice about investing in the emerging concept. By Brianna Bohn
Runningboards Marketing® Makes Advertising Simple and Effective
For over 25 years, Jim Chapin has been in the marketing industry, and for 16 of those years, he has owned a successful advertising agency. When Chapin learned about Runningboards Marketing (RBM) and its innovative digital-advertising vehicle, DAV®, he didn’t think twice about investing in the emerging concept.
“Initially, when I was searching for a new business opportunity to invest in, I looked at a lot of brands. With my advertising and marketing background, I was able to evaluate this opportunity from an entrepreneurial and business-ownership perspective. After two weeks in the business, my expectations were exceeded, and my expectations were already very high. There is nothing like this in the marketplace,” Chapin said.
And that marketplace is more challenging for businesses to navigate than ever before. Every day, the typical consumer is bombarded with advertising from streaming services, social-media platforms and the radio, creating a fragmented advertising market for companies desperately trying to reach consumers. While these marketing challenges may seem impossible for companies to overcome, RBM has created the perfect solution.
“With DAV and Runningboards, everything is simple to execute and operate. It only took me 60 days to get everything up and running,” Chapin said. “DAV is a great product because he’s stuck in traffic with you. He is in the local community with consumers driving around and running errands.”
During RBM’s training, franchisees learn how to create the best routes that reach audiences, with ease and efficiency. Also, the brand’s subscription-based model makes it easy for franchisees to build relationships with businesses and create a steady revenue stream.
“The monthly subscription is more than just recurring revenue. We are able to build a campaign that helps grow businesses. We are a community partner and can even run large-scale marketing campaigns with corporate advertisers as we scale,” Chapin said.
Chapin, who opened his Wake Forest, North Carolina, location in March, closed his first deal before he even left training. Within two months, he has already signed on several clients and is looking forward to adding one vehicle to his fleet every year for the next 10 years.
Brianna Bohn