Runningboards Marketing’s newest franchise owner was barely out of training when he landed his first deal. In August, Adli Alami purchased an RBM franchise in the central region of New Jersey, and he started training in September to learn all about his new business. By Nancy E. Williams
Runningboards Marketing’s newest franchise owner was barely out of training when he landed his first deal. In August, Adli Alami purchased an RBM franchise in the central region of New Jersey, and he started training in September to learn all about his new business. Just three months later, Alami is sharing the success he has already found with the digital mobile billboard franchise.
“The corporate support the Runningboards Marketing team provides is tremendous. Right away, they broker campaigns on the franchise owner’s behalf because of the large networks they have in place. One of those is Rutgers University,” he said.
While the State University of New Jersey is already working with an RBM franchise owner for its marketing efforts, that didn’t stop Alami from making a pivotal connection. “While out in the field one day, I ran into Luis Venegas, who owns the Runningboards Marketing northern territory, and his DAV® – digital advertising vehicle – running a Rutgers ad. It was an exciting moment both seeing the truck and meeting Luis in person. It felt like we had known each other for years,” shared Alami. From there, Alami and Venegas decided to team up, increasing the number of trucks servicing the Rutgers University account.
Unlike other franchises that result in aggressive competition, RBM promotes teamwork. For Alami and Venegas, the collaborative dynamic has made all the difference. “It’s nice having another franchisee to work with in New Jersey; that means Runningboards Marketing is growing. Adli is a great guy, and I look forward to collaborating with him in the future,” shared Venegas.
By working together, the duo has been able to double the marketing reach for the client. “The impact of running two trucks at the same time with the same ad is powerful. It draws a lot of attention, especially outside of a stadium,” explained Alami.
Surprisingly, RBM wasn’t originally on Alami’s radar when he was looking to purchase a franchise, but he’s glad he found them. “I was looking for something in the health and wellness industry and was researching ways to market that business when I discovered Runningboards Marketing. I was impressed with the operations and how mature it was for an emerging brand.”
With plans to land more deals, Alami is looking forward to all that RBM has to offer.
Nancy E. Williams