Focused entirely on men’s grooming – currently considered hair care’s most rapidly growing segment – Roosters Men’s Grooming Center is not only dedicated to providing an authentic barbershop experience, the brand is also capitalizing on this industry’s massive re-emergence, offering a classic cut to customers and a recession-proof investment to franchisees. By Jessica Jones
Focused entirely on men’s grooming – currently considered hair care’s most rapidly growing segment – Roosters Men’s Grooming Center is not only dedicated to providing an authentic barbershop experience, the brand is also capitalizing on this industry’s massive re-emergence, offering a classic cut to customers and a recession-proof investment to franchisees.
“Hair care is the ultimate recession-resistant and technology-resistant industry with tremendous built-in demand – everyone has hair, it grows and needs to be cut,” noted Jennifer Tatum, franchise development assistant at Regis Corporation, Roosters’ parent company. “So as Roosters pioneers the re-emergence of the male segment of the hair care industry, we have very little direct competition. We stand apart from other brands by focusing on quality, value, service and the customer experience without gimmicks.”
Founded in Lapeer, Michigan in 1999 by Joe Grondin, a master barber with over 30 years of experience, the goal of Roosters from the start was to re-establish the traditional men’s grooming center. Grondin sought to create an atmosphere that evoked the feeling of a classic American barbershop, focused on delivering quality service to men of all ages.
And now that men’s grooming services have moved to the forefront of the beauty industry, Roosters is thriving. Featuring 85 different salon locations throughout the U.S. and Canada, the franchise is currently looking to team with owners across the country. No previous salon experience is necessary, but strong business acumen is.
Part of Regis Corporation, one of the largest franchised hair care companies in the beauty industry which is currently leading the “male only” segment of the hair industry, a Roosters franchise comes with plenty of support. Regis provides franchisees with a comprehensive system of business training, stylist education, site approval, lease negotiation, professional marketing, promotion, and advertising programs.
“Becoming a Roosters franchisee is not about cutting hair, it is about growing a multi-unit business with manager-run salons,” Tatum concluded. “Ideal candidates will have good business and financial acumen and strong management and leadership skills.”
Right now this new and under-competitive segment of the hair care industry is expanding nationwide. Join the established and reliable franchisor who is supported and backed by Regis Corporation by visiting roostersmgc.com/franchising.
– Jessica Jones