A multi-platform fitness concept developed from decades of industry experience, Regymen Fitness has expanded rapidly throughout the Southeast for the past three years, and now is expanding across the U.S. and into Canada. By Jessica Jones
A multi-platform fitness concept developed from decades of industry experience, Regymen Fitness has expanded rapidly throughout the Southeast for the past three years, and now is expanding across the U.S. and into Canada.
With three forms of high-energy classes – BURN, BOX and BUILD – this boutique franchise uses real-time analytics and an electric workout experience to deliver maximum results. The most attractive part of this science-based, studio-style training includes diverse programming and a competitive price model that gives franchisees lots of flexibility and room for growth.
“Workouts are interchangeable and based on the needs of your members,” said Tatum Crews, director of sales and marketing for the Regymen brand. “Our slogan is ‘Disrupt Your Routine,’ which represents the company’s ideal of never feeling complacent in your workout regimen.”
Complete with theatrical lighting, upbeat music and real-time data tracked on the Regymen app, the studio environment is one of positive energy and support that fosters healthy competition among members. The gym’s HIIT (high-intensity interval training) philosophy focuses on intense bursts of exercise followed by short recovery periods to burn more fat in less time, while keeping the heart rate in the optimum zone.
“It’s an integration of cardio and weight training. Multiple pieces of equipment are used in each of our programs, including the treadmill, SkiErg and assault bike, along with kettlebells, TRX bands, dumbbells, Olympic barbells, bumper plates, battle ropes, slam balls and more,” Crews said. “This variety is designed to challenge your body in different areas for muscle gain, calorie burn, flexibility, agility, and to make you better at everyday movements.”
And through extensive training, industry-leading technology systems and ongoing marketing assistance, Regymen franchisees are primed for success from the day their studios open.
“We have grown rapidly since our initial launch three years ago, through solid industry connections and word of mouth,” Crews said. “With 19 locations in the U.S. and Canada, we hope to open another 50 locations within the next year. This is a very exciting time for the brand and we are poised to continuously push forward.”
For more information about franchising opportunities with Regymen Fitness, visit regymenfitness.com/franchising.
– Jessica Jones