Rachel’s Kitchen has stepped into the future, introducing a new food-service delivery robot to its Green Valley Ranch location in Nevada. By Jessica Petrucelli
Rachel’s Kitchen has stepped into the future, introducing a new food-service delivery robot to its Green Valley Ranch location in Nevada.
“We launched this new innovation because we wanted to incorporate some new technology to keep up with the times and to add something that will help our team,” noted Debbie Roxarzade, the company’s CEO and founder. “This is definitely not an effort to replace our team members but rather to assist them and elevate the customer experience.”
Dubbed “Servi,” the serving and busing robot uses artificial intelligence to automate manual work. Roxarzade, who has been using the technology in her restaurant since December, said it has been a major help and an attraction for customers.
“So far she’s been doing great,” Roxarzade said. “We’re waiting on a couple of additional accessory pieces that will take it to the next level, but customers are enjoying the idea of it, and she really has been helpful to our employees.”
Popular with several different niche markets – college students, businesspeople, families, and groups of friends – Rachel’s Kitchen offers a casual yet elegant atmosphere. Born out of Roxarzade’s ambitious culinary passion and named after her daughter, the charming café features delicious and reasonably priced bistro fare.
Currently maintaining eight locations owned by three franchisees, Rachel’s Kitchen is focused on fresh and wholesome food: Diners gravitate to this concept for vegan and vegetarian-friendly options, such as fresh salads and blended drinks. There are also lots of wraps, sandwiches and breakfast options, plus entrees made from good-for-you and great-tasting organic ingredients.
And now crowds are forming to see the Servi robot in action.
“It’s quite an investment, but I definitely would consider adding it to more locations in the future,” Roxarzade said.
Jessica Petrucelli
Contact: franchise.rachelskitchen.com