Over the past few months, as businesses across the nation struggled, owners of Meineke Car Care Centers recognized their essential role. By Jessica Jones
Over the past few months, as businesses across the nation struggled, owners of Meineke Car Care Centers recognized their essential role.
“Now more than ever customers are in need of our services,” noted Jeff Todd, vice president of franchise development for the nationally recognized 48-year-old brand that handles everything from oil changes and tire replacement to transmission work and general auto repair.
Analyzing industry trends and noting an uptick in personal car use as the world continues to social distance, Todd says Meineke has identified a renewed need for vehicle maintenance.
“During these recessionary times, Americans are less likely to buy a brand-new vehicle and more likely to fix their existing car,” added Devin Hughes, Meineke’s director of franchise development, defining the brand’s key demographic as a vehicle owner whose car is 5 years old or older.
“Meineke showed resiliency during the economic downturns of 2009-2011, and we are bullish about COVID-19 – offering customers a much-needed service during these difficult times.”
A part of Driven Brands, one of the nation’s largest franchise automotive companies, Meineke has served car owners since 1972. And when the company was acquired by Roark Capital in 2015, Meineke Car Care Centers hit a huge milestone.
“The brand was totally revitalized,” noted Hughes, detailing a nationwide upgrade of the Center’s image and standards. “The company helped all of its franchisees revamp their businesses, and we upgraded our business model and customer experience to include cutting-edge technologies, like digital inspection.”
Using a cloud-based dashboard of services and management portal to facilitate efficient business operations, Meineke offers extensive proprietary tools to franchise owners as well as a strong educational process during the opening phase. The company seeks franchisees who are business leaders, irrespective of background. Automotive experience is not necessary – successful operators have come from a variety of corporate and entrepreneurial environments. And, according to Todd, the car-care industry is currently experiencing a period of growth.
“Historically, a dip in the economy leads to retirement for many business owners, which in turn creates opportunity. Meineke’s business is steady and consistent. If you’re looking to change gears and enter into a resilient industry, this is a good time to do so,” Todd concluded.
For more information about Meineke franchising opportunities, visit meinekefranchise.com.
– Jessica Jones