Pet Butler is on a mission to educate potential franchisees and consumers about its expanded services beyond pet waste removal. The brand, founded in 1988 and franchised in 2005, has evolved from just “poop scooping’’ to offering multiple pet care services that provide additional revenue streams and scalability for franchisees. By Patty Horansky
GAME CHANGERS
Pet Butler is on a mission to educate potential franchisees and consumers about its expanded services beyond pet waste removal. The brand, founded in 1988 and franchised in 2005, has evolved from just “poop scooping’’ to offering multiple pet care services that provide additional revenue streams and scalability for franchisees.
According to President and COO James Young, Pet Butler has long been associated with pet waste removal but is upscaling its image by adding pet sitting, dog walking, pet shuttles, yard deodorizing and pet waste removal stations in residential communities and dog parks.
“We’re telling much more of a multi-service story,” Young said. “Younger generations are moving into pet ownership earlier and want high-luxury items.”
In fact, more than 86 million U.S. households are home to a pet, and millennials comprise the largest percentage of pet owners at 33%, according to Forbes.
Pet Butler provides franchisees with a low point of entry, comprehensive training and superior support that includes a business consultant and a national call center. As of October 2024, the brand had 41 locations in 27 states and it is looking to expand even more.
Pet Butler answers 100% of inbound calls, as well as online leads for franchisees. It follows up on inquiries and identifies potential clients on a driver’s route. All payments are made in advance, and the Pet Butler app lets consumers create a profile and sign on for its services.
“We really look at a holistic approach to maximizing the opportunity to drive revenue to the franchise owner,” Young said.
Because the brand handles the backend work, franchisees can focus on providing service, networking, establishing relationships and building wealth. A franchisee can begin part time while keeping their job and bringing in a family member to assist and then build to full-time work with multiple trucks.
Young described the brand as having a membership mindset, adding that clients who choose one service often become repeaters, producing passive income and more free time for the franchisee.
Pet Butler seeks franchisees who are passionate about pets, engaged in their communities and who want to thrive in a multibillion-dollar industry.
Patty Horansky