With years of experience in the tech industry, Nick Facchiano aspired to own a business that aligned with his passions and offered a stable, unique opportunity. Facchiano, an employee of PayMore Stores at the time, quickly fell in love with the concept and team, and he opened his Cary, North Carolina, location shortly thereafter, in 2019. By Brianna Bohn
With years of experience in the tech industry, Nick Facchiano aspired to own a business that aligned with his passions and offered a stable, unique opportunity. Facchiano, an employee of PayMore Stores at the time, quickly fell in love with the concept and team, and he opened his Cary, North Carolina, location shortly thereafter, in 2019.
Within six months of opening, however, Facchiano had to face a challenge that would make veteran franchise owners shake in their boots: He had to close his store. Thanks to PayMore Stores’ e-commerce platform and connected network of stores and employees, Facchiano survived the two-month pandemic shutdown and now thrives with record-breaking sales.
“Year over year, we’ve doubled our business and have made a major impact within the Cary/Raleigh communities. We have worked with some well-known local content creators who have loved our store and have helped blow up our social-media accounts. All of this has helped contribute to the addition of my second location, which is currently in the works,” he said.
With PayMore Stores’ easy-to-use e-commerce Mega Store and sleek storefronts that feature employees passionate about the products and helping others, customers flock to the second-hand electronics shop.
“Because of the customized point-of-sales system for our stores, customer retention has been easy,” Facchiano said. “Over 41% of customers who have sold electronics to us in Cary have come back at least one more time to sell something again. That number is up from about 33% just nine months ago. We believe this is because more and more people in the area are becoming aware of our business and have loved the experience. More importantly, it is just as easy to convert somebody selling something to us into a customer who will buy or trade products once they see what we have available.”
Facchiano, who said owning the tech-centered franchise has exceeded his expectations, couldn’t be more pleased with his accomplishments thus far and his goals for the future. “We are just ecstatic with the growth of the brand and the new stores opening up. I am very excited about my second store coming up soon,” he said.
Here’s a glimpse into a day in the life of a PayMore Stores franchisee:
9:30 a.m. Facchiano checks final sales from the previous day and discusses daily inventory/sales plans with his managers.
10 a.m. Time to prepare marketing and social-media posts, and network with local businesses and content creators.
12 p.m. Midday offers a great opportunity for Facchiano to do a pulse check with his staff to see if anything is needed.
1 p.m. After lunch, Facchiano spends time at another local business to network with them.
3 p.m. To monitor performance, Facchiano goes over the day’s spending and sales and completes another pulse check with his staff.
6 p.m. Facchiano reviews the end-of-day feedback reports from his managers (spending, estimated profits, etc.).
Brianna Bohn