For veterans seeking a smooth entrance into civilian life with a low-cost, high-value franchise opportunity, PAINT CORPS™ will welcome them with open arms. The company is the only veteran-exclusive painting franchise today, all while embracing franchise partners with camaraderie and guidance. By Lizzy Yeserski
VETERAN APPRECIATION
For veterans seeking a smooth entrance into civilian life with a low-cost, high-value franchise opportunity, PAINT CORPS™ will welcome them with open arms. The company is the only veteran-exclusive painting franchise today, all while embracing franchise partners with camaraderie and guidance.
In addition to providing top-notch interior and exterior painting services, PAINT CORPS’ mission is to deliver business ownership and employment opportunities for veterans nationwide.
“Everyone involved, even our corporate team, consists of veterans and veteran spouses,” said Burgess Perry, a U.S. Army veteran with 10 years of service and PAINT CORPS CEO and founder, explaining the nontraditional, family like model.
“Our royalties are substantially lower than standard and traditional franchise models, and we do that because we’re really close,” Perry noted. The brand’s spirit of friendship is communicated through its owners being labeled as franchise partners rather than simply franchisees.
PAINT CORPS flourishes under Veteran Service Brands, a portfolio of veteran-only, service-based brands founded by 10-year Army and Air Force veteran Jack Child, Perry’s friend and business partner. Other businesses under Veteran Service Brands include G-FORCE™ Parking Lot Striping, MACH ONE™ Epoxy Flooring and FIELD OPS™ Sports Markings. The unifying focus of these companies is to transfer connections forged during military service to civilian life.
“Veterans are used to being really close to the other soldiers, airmen or whatever their branch is and then join Veteran Service Brands or PAINT CORPS. You know, they still have that really close connection like they did in the service,” Perry explained.
Perry’s corporate team maintains a watchful eye over each PAINT CORPS location with a carefully crafted and proven coaching structure. New owners follow a 12-month launch plan that includes weekly check-ins and routine coaching calls. The plan revolves around learning all the standard operating procedures and systems the company has perfected over the past seven years to build a well-oiled machine.
“Essentially, if you’re doing these things laid out in the first 12 months, you’re on the path to success,” emphasized Perry.
He believes that veterans hold a unique advantage in building relationships within the B2B world. This distinct edge further supports their success in growing their businesses.
“We have an annual conference like most brands, but it’s very nice because it’s similar to a military ball,” said Perry. “We have a weeklong conference where it’s all veterans and veteran spouses, and there’s a lot of veteran-themed things going on at the formal dinner and such.”
With discounts awarded to franchise partners based on years of military service, PAINT CORPS is a standout opportunity.
“I think it is a really good fit for the majority of veterans out there. So if they’re transitioning from a branch of service, and maybe they’re retiring early, and they’re looking for a business opportunity, it’s a really nice transition,” Perry stated. “We have quite a few that have done this path, where they come from a branch of service directly into a business, and it’s like they never skipped a beat.”
Lizzy Yeserski