Over the last several years, Naturals2Go has assembled a group of the industry’s top innovators to guide the company’s owner-operators and offer valuable support and guidance. The addition of Paul Ihn, who was recently named vice president of product strategy and operations, proves that the company’s mission to attract the vending industry’s brightest minds and entrepreneurs is working. By  Jessica Petrucelli

Over the last several years, Naturals2Go has assembled a group of the industry’s top innovators to guide the company’s owner-operators and offer valuable support and guidance. The addition of Paul Ihn, who was recently named vice president of product strategy and operations, proves that the company’s mission to attract the vending industry’s brightest minds and entrepreneurs is working.

“We have invested heavily in both our vending technology and our leadership team,” noted Heath Falzarano, president of Naturals2Go. “Our goal is to match our owner-operators with the best business processes, the top minds and leaders in the vending space and a rock-solid plan to quickly launch and scale a successful business. As owner-operators continue to grow, Paul’s expertise will be leveraged to give owners a leg up and continue to stay well ahead of the competition.”

Ihn formerly held senior roles in Automatic Products International (APi) and Crane and most recently was the vice president of engineering and new product development at The Wittern Group. He brings more than two decades of deep industry experience to the Naturals2Go team, having worked with many of the most prestigious vending manufacturers in the U.S. In his new role, Ihn will focus on growing the company’s portfolio of products.

“The chance to contribute to this innovation and pair that with an already proven process is really exciting,” Ihn said. ”What prompted me to approach Heath was that I could see that Naturals2Go is a solid company where I could leverage my past experience to really impact the owner-operators and their businesses. As I have gotten to know the team, I am energized by how our skill sets complement each other.”

The healthy snack and beverage division of VendTech International, Naturals2Go is a leader in unattended retail, with more than 10,000 machines throughout the U.S. Launched in 2009, the division focuses on helping people start and run successful vending businesses.

“Through Paul’s guidance and expertise, we look forward to more innovations that will give our owner-operators an unmatched advantage in their markets,” Falzarano concluded.

Jessica Petrucelli

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