Naturals2Go, a leader in the healthy vending industry, has experienced remarkable growth in recent years, becoming a trusted name among franchise consultants, brokers and operators alike. Under the strategic leadership of its executive team, the company has cemented its reputation as a business built on integrity, honesty and a commitment to improving the quality of life for its owner-operators. By Rose Mango
COVER STORY
Naturals2Go, a leader in the healthy vending industry, has experienced remarkable growth in recent years, becoming a trusted name among franchise consultants, brokers and operators alike. Under the strategic leadership of its executive team, the company has cemented its reputation as a business built on integrity, honesty and a commitment to improving the quality of life for its owner-operators.
One of the standout successes of the Naturals2Go business model is its appeal to franchise consultants and brokers who have transitioned into operators. Over the past four to five years, approximately 30 individuals from the consulting and brokering side of the business have become business owner-operators themselves. This trend underscores the faith these professionals have in the Naturals2Go model, a testament to its transparency and effectiveness.
Michael Hume, chief marketing officer, attributes much of this success to the business’s focus on doing the right thing and maintaining a stellar reputation. Unlike some organizations that prioritize quick sales or personal gain, the Naturals2Go sales team is grounded in a culture of honesty and integrity.
“We take pride in our team because they genuinely focus on finding the right fit for potential operators,” Hume shared. “We’re not just looking to sell; we’re looking to build long-term relationships that benefit everyone involved.”
This approach extends to setting realistic expectations for vending business entrepreneurs. While the company acknowledges that no business journey is perfect, it prides itself on addressing challenges promptly and transparently. This commitment to honesty has cultivated a loyal following and set Naturals2Go apart in a competitive market.
A significant draw of the Naturals2Go model is its promise of enhanced quality of life and work-life balance. Unlike traditional franchise models, the business opportunity model is appealing because it is a no fee, no royalty fee model. Business owners are generally independent entrepreneurs, and many are attracted to the business for its ability to provide a full-time income without requiring full-time hours. This flexibility allows operators to take control of their time and finances, aligning with a growing desire for a healthier work-life balance.
“Our model gives people the freedom to prioritize what matters most to them,” Hume explained. “For many, that means spending more time with family or pursuing personal passions.”
Beyond individual owners, the Naturals2Go model has the potential to create generational shifts within families. By fostering financial stability and flexibility, it enables operators to build a legacy that can positively impact their loved ones for years to come.
As Naturals2Go continues to grow and succeed, it remains a shining example of how a people-first philosophy can lead to sustained achievements in the franchising industry. For Hume and the Naturals2Go team, the mission is clear: to empower entrepreneurs with a model that not only delivers financial success but also enhances their quality of life – a truly inspiring vision for the future.
Rose Mango