Whether consumers need basic maintenance or emergency repairs for their cars, they often look for a trustworthy auto repair facility. For over six decades, Mr. Transmission/Milex has worked carefully to uphold its gilded reputation for reliable maintenance and repairs. By Heidi Lubrani
Whether consumers need basic maintenance or emergency repairs for their cars, they often look for a trustworthy auto repair facility. For over six decades, Mr. Transmission/Milex has worked carefully to uphold its gilded reputation for reliable maintenance and repairs. The brand also remains committed to ensuring its franchisees have the necessary support to facilitate customers’ needs.
Amanda Maquet, director of marketing, shared how Mr. Transmission/Milex uses digital media to promote all that the one-stop shop has to offer. “We look at where the advertising trends are going. The biggest thing for us is making sure franchisees are visible, whether that’s through an organic approach and SEO, via their website – where they are showing up naturally – or through their advertising. We also provide vendors they can utilize for Facebook or Google ads as well as SEO support, like backlinking. We make sure we give franchisees all those tools to assist with the ads and lead generation,” she said.
Maquet explained that consistent content generation is a key factor in successful marketing, and Mr.Transmission/Milex’s team has stepped in to ensure that franchisees are using the brand’s tools to their advantage. “Some franchisees were not posting at all, so we started posting to all of our franchisees’ pages at least two to three times a week. We post brand-related content and help with responding to customer comments,” she said.
Another benefit of the brand’s marketing efforts is the pools of data it collects to further guide franchisee efforts. Every franchisee receives in-depth reports about their targeted audiences. “One of our reports showed how many customers searched for them on Google Search versus Google Maps. We also saw what delivered the most action: phone calls, direction clicks or website visits. It’s really great to be able to give them that data to show how the trends are moving and how customer behaviors are changing,” Maquet said.
The Mr.Transmission/Milex marketing team is dedicated to serving franchisees’ varying needs and maintaining authentic connections. “We want our prospective franchisees to know that they are not alone, and we are really here to help them,” Maquet shared. “Internally we all say: ‘We are not successful unless our franchisees are successful!’ That is our No.1 goal above anything else – just to help them.”
Heidi Lubrani