Most roofers would likely say that their most valuable tools can be found inside their work truck. Honest Abe Roofing, however, is not your average roofing company, and its most valuable tools come in the form of sales and marketing strategies that have helped fuel its fast-paced expansion through franchising. By Rochelle Miller
Most roofers would likely say that their most valuable tools can be found inside their work truck. Honest Abe Roofing, however, is not your average roofing company, and its most valuable tools come in the form of sales and marketing strategies that have helped fuel its fast-paced expansion through franchising.
The Terre Haute, Indiana-based company is now setting out to make its brand a household name nationwide. Honest Abe attributes its rapid growth not only to its top-notch workmanship but also to its effective marketing strategies, which have fueled new business development.
“Each new franchise is assigned a marketing team,” explained Jason Revere, vice president of Honest Abe Roofing. “The team is dedicated to provide one-on-one treatment. That starts from day one.”
One advantage of pairing a marketing team with each franchise is that the team can generate custom advertising campaigns to target the local customer base. “We go above and beyond creating locally produced commercials with local owners in them. They are creatively written video commercials that will resonate in their individual marketplace,” Revere said.
This type of grassroots marketing strategy has enabled the organic growth of the company, which has spread from the Midwest to the southern U.S. and is now gaining interest in New England.
The company optimizes each franchise’s strategic marketing plan by holding the marketing team accountable for each location’s performance. “Their performance is being judged on the performance of the franchise,” Revere said.
Having a track record for developing new business and a solid background in sales are prized over home-improvement experience when vetting franchise candidates, Revere said.
“We do believe your franchise location should be a multimillion-dollar producer,” he said. “We want to make sure we have the right franchisees.”
According to Revere, the right franchise candidate possesses a wow factor in addition to a penchant for sales and marketing. “It’s somebody who has big aspirations, big dreams,” he said.
For more information about franchising opportunities with Honest Abe Roofing, visit honestaberoofingfranchise.com or call 866-587-5171.
– Rochelle Miller