Traditional dry cleaning involves chemicals that are dangerous to use and cause extensive disposal problems for the business owner. That was the inspiration for creating Lapels Dry Cleaning, the first dry-cleaning franchise to use 100% environmentally friendly, nontoxic, and sustainable dry-cleaning solvents. By Elice Morgenson
Traditional dry cleaning involves chemicals that are dangerous to use and cause extensive disposal problems for the business owner. That was the inspiration for creating Lapels Dry Cleaning, the first dry-cleaning franchise to use 100% environmentally friendly, nontoxic, and sustainable dry-cleaning solvents.
Michael Eisner, vice president of franchise development, opened the first Lapels location in 2001. “We were the first environmentally friendly dry-cleaning franchise opportunity that was available. Our competitors were all still using a known carcinogen called perchloroethylene as the solvent,” said Eisner. “Back then, several partners operated dry-cleaning processing plants that were looking for additional work, so satellite locations were sold that would supply the garments to the processing plants. Shortly after Kevin Dubois joined us as CFO, now serving as CEO. We changed our franchising model to include the processing plant and satellite stores in one package.”
Lapels Dry Cleaning is part of the Clean Franchise Brand family, the largest garment-care brand in the world. The brand has taken great strides to focus its business strategy on leveraging modern technology to improve service levels and streamline operations for owners. “Dry cleaning is an amazing opportunity,” said Eisner. “We have purchased several dry-cleaning brands and consolidated them, making now the ideal time to join. We are a technology-based and convenience-based company. We simplify transactions through our mobile app, our lockers, and our on-demand delivery. These are valuable tools for our franchisees to grow their businesses and their operations.
“Many entrepreneurs think they can do it on their own and do not need a franchise. With a franchise, though, you own the business, but you are not in business alone. You have our team behind you, a support network with tools and resources that work. We made all the mistakes and corrected the system for you,” he said.
Join the Lapels franchise family and see the benefits of being not only part of a proven system but also a leader in a $13 billion garment-care industry.
Elice Morgenson
Contact: lapelsfranchise.com, Michael Eisner, 781-829-8780