L.A. Bikini brings the ancient hair-removal technique of sugaring to a modern crowd. The brand’s forward-thinking business model has a sterling reputation for customer satisfaction and employee contentment. By Elice Morgenson

L.A. Bikini brings the ancient hair-removal technique of sugaring to a modern crowd. The brand’s forward-thinking business model has a sterling reputation for customer satisfaction and employee contentment.

Clay Haley, owner and founder of L.A. Bikini, created a successful business model from years of experience owning and operating a business in the beauty-service industry. That model is centered around keeping clients happy while providing support to franchise owners and employees during day-to-day operations.

Haley has identified several important aspects that will make business operations smooth and straightforward, and he ensures that all franchise owners receive the training necessary to move forward with their business in confidence.

“For new owners, the training is extremely important. When we open up a new studio, we invite owners to go through the training the employees will also go through. This helps them learn the operations of the company from the ground up. Inevitably, there will be a lot of other aspects of opening a new business that can pull them away. We have found that if they are able to focus on completing the training, they will have a solid handle on operating the business right from the start,” Haley said.

As a completely safe and natural alternative to traditional waxing, sugaring uses a sugar paste that adheres to the hair only and can be repeated often. The role of the sugarists at L.A. Bikini is taken very seriously, and each one is trained in identical processes to maintain practice standards. Haley recognizes the pitfalls of employee turnover and approaches their training as a lifelong career opportunity.

“They have a growth plan. They see what their earning can be over a period of time. They can have an excellent career and quality of life while earning a great salary. This ultimately helps the client as well. You can feel the mood of a business when you walk in the door. Our goal is to have good leadership and always strive toward doing things better,” Haley said.

Elice Morgenson

Contact: mylabikini.com/franchising