Established in 2016 by Mark Setterington and Paul Reas, both of whom had a dream to create a fast-casual concept that serves incredible Hawaiian-style poké in a cool, casual environment, Island Fin Poké has since grown to encompass 16 locations open in 7 states and 40 locations sold. By Jessica Jones

Established in 2016 by Mark Setterington and Paul Reas, both of whom had a dream to create a fast-casual concept that serves incredible Hawaiian-style poké in a cool, casual environment, Island Fin Poké has since grown to encompass 16 locations open in 7 states and 40 locations sold. The franchise’s secret to such rapid success? Everything – from their homemade sauces to 25 different toppings and sustainably sourced fish – is delicious, healthy and fresh. And their approach to service is all based on experience and customer satisfaction.

“Yes, our super-nutritious food is completely on-trend right now with society’s health-obsessed culture. Our bowls are 480-700 calories with 40 grams of protein. But the key to our success isn’t just about the food,” Setterington said. “We’re a very experiential brand, and while we do have incredible offerings, the ease of execution and the full-service experience you get in our fast-casual setting is second to none.”

Island Fin Poké, which features a build-your-own menu of rice, protein, mix-ins, sauces and toppings, offers samples in the dining room and employs a waitstaff to fill drinks for each order. Food is delivered to tables that are then bused after the meals have been enjoyed.

“There’s no garbage stand in the dining room because I want our customers to have a full-service experience when they dine with us,” Setterington said. “The relationships we build with our guests are very important to us. Our food fits everywhere, but what makes our franchises really successful is the atmosphere we provide. People have a lot of options. We focus on building a great rapport with our customers, and I think that’s the biggest difference between us and all of the other chain poke places.”

For more information about Island Fin Poké franchising opportunities, visit islandfinpoke.com/franchise.

– Jessica Jones