INFINITY, beyond fitness, is a holistic wellness opportunity that addresses all facets of fitness: training, nutrition and recovery. The company’s philosophy is founded on the belief that only with these three elements combined can clients achieve the long-lasting results they seek. This approach creates a unique franchise opportunity that not only stands out among other fitness franchises but also ensures less client turnover as well as consistent and stable revenue. By Kelsi Trinidad
INFINITY, beyond fitness, is a holistic wellness opportunity that addresses all facets of fitness: training, nutrition and recovery. The company’s philosophy is founded on the belief that only with these three elements combined can clients achieve the long-lasting results they seek. This approach creates a unique franchise opportunity that not only stands out among other fitness franchises but also ensures less client turnover as well as consistent and stable revenue.
“What makes INFINITY special is that we’re not just about fitness; we’re a comprehensive wellness solution,” said Chief Marketing Officer Vanessa Severiano. “While most fitness brands stop at providing a space to work out, we give members everything they need under one roof. Our approach is holistic. Personalized nutrition guidance, recovery tools and ongoing wellness coaching are all included in the membership. Members aren’t left to figure out how to eat or recover on their own. We provide education and accountability to ensure they succeed.”
When clients invest further into their health journey by tacking on additional services to their core membership, such as personal training, supplemental wellness coaching and meal planning, franchisees gain multiple revenue streams.
“These products generate profit without adding extra overhead or staffing needs,” said Severiano.
The INFINITY franchise model is designed to jump start success even before franchisees open their locations. By holding a presale period with exclusive offers, franchisees can grow their customer base before launching, enabling them to open their doors to a healthy roster of clients who are invested in the brand.
At the heart of INFINITY’s success is its celebration of real people. Creating an inclusive and approachable environment free from the intimidation factor is where the company’s secret sauce lies.
“We’re not targeting the biohackers of the world; we’re here for the 90% of people who simply want to be healthier and age well,” said Severiano. “This approach casts a much wider net for franchisees, attracting those who may feel intimidated by traditional gyms. We’re not about being exclusive or intimidating. We welcome everyone no matter their starting point.”
Kelsi Trinidad