Entrepreneurs seeking a healthy, fast-casual franchise backed by industry-leading training should look no further than FRESH Healthy Café. This emerging brand offers a proven system and full support for franchisees – from site selection and lease negotiations to store build and ongoing operations. However, it’s the company’s extensive hands-on training that really stands out. By Nancy E. Williams
BUILD YOUR FUTURE
Entrepreneurs seeking a healthy, fast-casual franchise backed by industry-leading training should look no further than FRESH Healthy Café. This emerging brand offers a proven system and full support for franchisees – from site selection and lease negotiations to store build and ongoing operations. However, it’s the company’s extensive hands-on training that really stands out.
“We have a two-phased training program. The first phase includes seven full days of training at our training store in Missouri. This covers how to operate a FRESH, including food and drink preparation, all aspects of running the business and mentoring,” explained Jeff Parker, president of FRESH Restaurants. “Phase two is 17 days of on-site training at the franchisee’s location. This phase focuses more on daily operations and preparing products, how to run an efficient operation and marketing.”
In addition to the extensive training FRESH Healthy Café provides, it’s the brand’s strategic knowledge base and proprietary toolset that support franchisees and help set them up for success.
“We provide a comprehensive set of tools designed to help our ‘zees operate efficiently, grow their customer base and to focus on maintaining high-quality service standards,” said Rick Hetzel, franchisor. “These include an operations platform, marketing and branding support, training and onboarding programs, customer relationship management and technical support and coaching.”
FRESH Healthy Café also uses third-party tools that are customized specifically for its system and tailored to support its unique operational model. This customization ensures seamless integration across different aspects of the business and enables owners to deliver a consistent and high-quality experience to customers.
Additionally, the brand provides options for franchisees and candidates to run the business passively.
“Absentee ownership is definitely an option,” said Parker. “This would require a full-time manager and the franchisee working on the business rather than in the business. This is especially effective for multi-unit franchisees.”
Nancy E. Williams