When Joshua L. Waltzer stepped into the role of CEO at HomeVestors®, he brought with him a clear focus: to help franchisees thrive through stronger systems, smarter tools and a renewed commitment to trust. With a career spanning financial and real estate services, including time as head of residential bridge lending at Silver Hill Capital, Waltzer understands what it takes to balance analytics with human connection. By Tamara Rahoumi
When Joshua L. Waltzer stepped into the role of CEO at HomeVestors®, he brought with him a clear focus: to help franchisees thrive through stronger systems, smarter tools and a renewed commitment to trust. With a career spanning financial and real estate services, including time as head of residential bridge lending at Silver Hill Capital, Waltzer understands what it takes to balance analytics with human connection.
Under his leadership, HomeVestors of America, Inc. is sharpening its edge as a data-driven, franchise-
focused business built on consistency and results.
“We want our franchisees to spend less time chasing leads and more time closing deals,” said Waltzer. “The strength of our national brand helps generate strong inbound awareness, and we’re evolving into a modern marketing engine by investing in digital, data analytics and CRM tools that give franchisees visibility into what drives conversion.”
That emphasis on infrastructure and execution mirrors Waltzer’s approach to leadership: disciplined, transparent and focused on measurable growth.
“The business works if franchisees do – follow the system, measure performance and consistently provide customers with a wonderful experience,” he said.
Equally important to Waltzer is the culture that surrounds that performance. He sees leadership as a shared responsibility built on accountability and trust, values that echo the company’s long-standing reputation. Drawing on his background in finance and lending, he aims to build systems that empower, giving franchisees the confidence to take ownership of their success. His philosophy is simple: when people understand the numbers and feel supported, they can make better decisions and build stronger businesses.
Waltzer’s arrival also underscores HomeVestors’ long-term commitment to growth and sustainability.
“Our structure supports scale from single operator to multi-market through repeatable systems and strong metrics,” Waltzer said.
By refining the playbook and equipping owners with the insights they need, he’s ensuring that each franchisee can expand with confidence.
At the same time, Waltzer remains grounded in the values that made HomeVestors a trusted national brand. He sees the company’s future as a balance between technology and human touch, supporting entrepreneurs who are driven, coachable and ready to build something lasting.
For Waltzer, the vision is clear: strengthen what works, modernize what can be improved and continue helping franchisees and communities grow together.
Tamara Rahoumi