In franchising, it’s easy to get caught up in the numbers, like market share, revenue projections and growth rates. However, at Home Helpers Home Care, what truly makes the franchise investment sound is the people. For more than 28 years, the brand has thrived due to two key factors: a proven business model and a team dedicated to helping franchisees grow. By Jessica Petrucelli
In franchising, it’s easy to get caught up in the numbers, like market share, revenue projections and growth rates. However, at Home Helpers Home Care, what truly makes the franchise investment sound is the people. For more than 28 years, the brand has thrived due to two key factors: a proven business model and a team dedicated to helping franchisees grow.
Home Helpers Home Care provides in-home care services for those who need assistance to live independently at home, including companionship, personal care and specialized care.
When someone joins the Home Helpers Home Care family, they’re doing more than just buying into a system; they’re partnering with a team that has deep-rooted expertise and a shared history. The senior leadership team has been with the brand for more than a decade, with many key players, like Senior Director of New Franchise Services Mercedes Morgan, celebrating nearly two decades of service.
“Mercedes, who has worked with most franchisees currently in the system, embodies the mission-driven culture that sets the company apart,” said Bobby Kelley, vice president of franchise development. “She is a fixture who has devoted her career to ensuring franchisees have the best possible experience.”
Home Helpers Home Care understands that goals and needs evolve as franchisees progress on their journey as business owners. The brand’s operational support team is designed to meet them where they are, whether they are first-time business owners or seasoned entrepreneurs.
The company has invested heavily in growing its team to provide specialized onboarding and ongoing guidance that adapts to each franchisee’s unique stage of development. It’s this tailored approach, combined with the wisdom of the long-tenured team, that creates a family-like culture, pushing the brand and home care industry forward.
“With over 370 franchises serving over 1,500 communities across the country, Home Helpers Home Care is proud of its success. But what truly sets the company apart is the core group of people who live and breathe this brand,” Kelley said.
“Our team is in it for the long haul, and its history proves it,” he added. “When a person chooses Home Helpers Home Care, they are choosing a partnership built on stability, innovation and an unwavering commitment to their success.”
Shelby Green