Featuring authentic German food and an undeniably festive atmosphere, Hofbräuhaus of America has grown rapidly since launching in the U.S. and franchising in 2005. Well-known for its extensive list of Hofbräu beers, the restaurant is also famous for its Bavarian cuisine, offering Weisswürste sausages, freshly baked pretzels, perfectly breaded Schnitzel, and genuine Käsespätzle – homemade German noodles with Swiss cheese. By Jessica Jones

Featuring authentic German food and an undeniably festive atmosphere, Hofbräuhaus of America has grown rapidly since launching in the U.S. and franchising in 2005. Well-known for its extensive list of Hofbräu beers, the restaurant is also famous for its Bavarian cuisine, offering Weisswürste sausages, freshly baked pretzels, perfectly breaded Schnitzel, and genuine Käsespätzle – homemade German noodles with Swiss cheese.

Priding itself on originality and standing apart from the fast-casual saturation of burger joints and Italian eateries, the Hofbräu brand dates to 1589, when Duke Wilhelm V of Bavaria founded a brewhouse in Munich. Today, the main brewery operation is still based there, providing beer for the German market and exporting its brews worldwide.

Offering four concepts – brewpub, large restaurant, small restaurant, and Hofbräu Express – the franchisor features a variety of business models for different budgets. Its largest-scale eatery requires an estimated initial investment of about $5 million, while smaller franchise concepts are available for anywhere between $1 million and $3 million. The “Hofbräu Express” quick-service concept requires about $250,000 of investment.

Widely recognized for its festive events – with a Munich-inspired Oktoberfest serving as the highlight of the calendar – Hofbräuhaus is also the setting for many crowd-fueled celebrations. Maifest, a festival centered around Maibock, one of Munich’s oldest beers, occurs each spring, and the National Pretzel Day festival, typically held in April, celebrates the doughy Bavarian treat imported from Germany.

There are seasonal specials for American holidays too – Halloween, Thanksgiving, Christmas, New Year’s, and St. Patrick’s Day included. Large-scale sporting events, like the World Series and Superbowl Sunday, also pack the house.

But it’s the Sauerbraten, Jägerschnitzel, and the atmosphere of German Gemütlichkeit that keep guests coming back for more.

For more information about franchising opportunities with Hofbräuhaus of America, visit hofbrauhaus.us/franchise or call 702-389-3996.

– Jessica Jones