September and October are officially Oktoberfest season, so there is no better time than now to embrace the Oktoberfest events and beer at a Hofbräuhaus of America franchise. Celina Rieger Horsley, marketing consultant for Hofbräuhaus of America, shared information about the brand’s renowned events, which are rooted in hundreds of years of history. By Cindy Charette
September and October are officially Oktoberfest season, so there is no better time than now to embrace the Oktoberfest events and beer at a Hofbräuhaus of America franchise. Celina Rieger Horsley, marketing consultant for Hofbräuhaus of America, shared information about the brand’s renowned events, which are rooted in hundreds of years of history. “That’s what our brand is famous for. Every Hofbräuhaus of America franchise hosts Oktoberfest events with keg tappings, live music and food specials,” she said.
In fact, at the annual Oktoberfest in Munich, which is the biggest folk festival in the world with over 6 million visitors, the beer from Hofbräu München is one of only six beers permitted to be poured during the two-week event. Rieger Horsley added: “Oktoberfest is a huge tradition in Bavarian culture. Therefore, it is one of the key brand communications and main event seasons for our franchises. The Hofbräuhaus of America franchises replicate the authentic Oktoberfest celebrations, which allows guests to immerse into this cultural event without traveling to Germany.”
Guests will be able to experience the Bavarian way of life with authentic live music, Bavarian outfits and Hofbräu München Oktoberfestbier in one-liter steins, all typical for Oktoberfest and the brand. Hofbräu München is a well-established brand and known for its quality beers. The HB logo on the stein, blue with two letters and one crown, has its trademark registration dating to 1879. The franchises brewing the perfectly “crowned” beer have extensive experience in Bavarian brewing traditions and brew it according to the German Reinheitsgebot, a purity law established over 500 years ago. The law of 1516 is not only the standard but also the seal of approval for the quality of German beers.
Whether celebrating Oktoberfest or visiting a Hofbräuhaus of America franchise year-round, the authentic menu items are always available and include a variety of options, from favorite signature dishes
to delicious desserts. There are even vegetarian, vegan and gluten-free options available.
A Hofbräuhaus of America franchise offers investors a solid business structure, with various models available and a unique opportunity for pursuing a lucrative future.
Cindy Charette