When disaster strikes, 911 Restoration does more than fix the damage; it restores peace of mind. Founded on the concept of delivering a fresh start, the brand’s commitment to communication has become its biggest competitive edge. By Lizzy Yeserski
At the Corner of Profitability + Purpose
When disaster strikes, 911 Restoration does more than fix the damage; it restores peace of mind. Founded on the concept of delivering a fresh start, the brand’s commitment to communication has become its biggest competitive edge.
“Our differentiator in the market space is our focus on communication,” said Dre Carter, director of franchise sales. “We keep the customer aware of what’s happening while properly setting expectations. That alone sets us apart.”
Restoration isn’t just rewarding, it’s lucrative. Because most of the labor is done by specialized equipment, overhead stays low while insurance-backed reimbursements keep revenue steady.
“It’s a very profitable business model,” Carter said. “You keep most of what you make.”
To sweeten the deal, 911 Restoration recently reduced royalties. Franchisees who staff a dedicated salesperson can start at 7%, with rates dropping as low as 5% based on sales performance.
For entrepreneurs, especially those in multi-unit development, the potential is huge. The brand encourages owners to expand across multiple territories, and its absentee-friendly model makes scaling practical.
“As long as there’s a certified manager in place, franchisees don’t have to be involved day to day,” Carter explained. “You can keep your career or portfolio and still scale with us.”
The company’s training and support ensure franchisees hit the ground running. All owners receive certification in core services, such as water, mold and fire restoration through hands-on instruction, recently enhanced with a brand-new flood house in Florida.
“Our guaranteed response time is 45 minutes, which is the fastest in the industry,” Carter emphasized. “If we have to show up outside of business hours, we charge a surcharge to the insurance company for that. So, you do get compensated handsomely.”
Additionally, there is an opportunity to expand into other verticals, such as content restoration and reconstruction. According to Carter, 60% of franchisees already manage both restoration and rebuild services, enabling them to deliver end-to-end solutions to customers while expanding their revenue streams.
Beyond training, 911 Restoration operates a 24/7 call center, manages national marketing and builds relationships with insurance carriers, property managers and major retailers through an ever-growing national accounts team.
Franchisees also benefit from a culture of collaboration. With protected, generous territories, owners don’t compete. Instead, they share best practices and strategize together through biweekly coaching sessions and an open intranet.
“Everybody’s getting their own markets. There’s no cannibalizing the sales,” Carter said.
Fortunately for new owners joining the system, prime growth areas are still available in key markets like New York City and New England.
“We’re at a perfect stage for anybody looking for an established brand but not too established where there’s no opportunity for growth,” Carter said. “I like the fact that when I sell to somebody, they can also impact the brand.”
Still, as Carter pointed out, the most compelling reason to join 911 Restoration eclipses monetary growth.
“Beyond the financial gain, there’s deep meaning in what we do,” he said.
The timing for investment couldn’t be better. With royalty incentives, prime markets available and demand rising from both man-made and natural disasters, 911 Restoration is positioned for accelerated development.
Lizzy Yeserski