The idea behind FRESH® Healthy Café, a quick-service restaurant franchise across the U.S. and Canada, is to make delicious, healthy food more accessible. The concept, which requires low overhead since no cooking is done on-site, has made a big splash in high-traffic areas like airports, malls, sports facilities and more by offering fresh protein bowls, smoothies, wraps and paninis in just a few minutes. By Jessica Petrucelli
The idea behind FRESH® Healthy Café, a quick-service restaurant franchise across the U.S. and Canada, is to make delicious, healthy food more accessible. The concept, which requires low overhead since no cooking is done on-site, has made a big splash in high-traffic areas like airports, malls, sports facilities and more by offering fresh protein bowls, smoothies, wraps and paninis in just a few minutes.
Rick Hetzel, who oversees U.S. development, believes now is the optimal time to invest in this health food model.
“The wellness industry is exploding,” Hetzel said, noting that the health food business currently has a global market value that exceeds $7 trillion as reported by the Global Wellness Institute. “FRESH is undeniably the future.”
Because health-conscious consumers are actively seeking brands that align with their lifestyles, Hetzel says it is the right time to ride the wellness wave.
“FRESH Healthy Café caters to this growing demand with a menu that’s both delicious and nutritious,” he said.
According to Hetzel, rising rates of obesity, diabetes and heart disease are driving a shift toward healthier eating habits, and he believes FRESH Healthy Café is a big part of the solution. Additionally, the purpose-driven brand prioritizes health, wellness and sustainability, taps into the world’s current fitness boom and meets a growing demand for convenience.
“Today’s busy consumers crave healthy, convenient options,” Hetzel said. “FRESH Healthy Café delivers with grab-and-go meals, online ordering and catering services.”
“This is a really underserviced category in the quick service restaurant category,” added FRESH Healthy Café Owner Jeff Parker. “Fast food doesn’t need to be unhealthy. We provide a menu full of good-for-you options that feed and fuel the body.”
FRESH Healthy Café delivers a proven business model with a strong foundation for success. The model features multiple revenue streams including dine-in, takeout, delivery and catering, all boosted by comprehensive training and ongoing support.
“Our corporate support is second to none,” said Parker. “We do everything from assisting with financing to helping formulate a business plan – even site selection. You get tons of support from day one, assistance that continues throughout the life of your business.”
Jessica Petrucelli