FranServe Welcomes Rob Lancit as Executive Vice President

When Rob Lancit, a tech-savvy franchise expert with deep roots in consulting, joined FranServe, Inc. as executive vice president last month, his motivation for joining the world-renowned company was clear. By Jessica Jones

When Rob Lancit, a tech-savvy franchise expert with deep roots in consulting, joined FranServe, Inc. as executive vice president last month, his motivation for joining the world-renowned company was clear.

“The first thing that attracted me to FranServe was the integrity and family culture of this organization,” noted Lancit, who was born and raised in Montreal and spent 20 years in Vancouver before making New Jersey his home. “I also intensely respect the vision of this brand, which is two-fold: FranServe helps franchisees get into business for themselves while helping franchisors expand. To play an integral role in helping someone achieve their dream of business ownership while assisting the growth of a variety of different companies all in the same breath is extremely motivating. In the simplest of terms, joining the FranServe team in this capacity just felt right.”

Defining CEO Alesia Visconti’s mission of connecting people to franchise ownership as inspiring, Lancit said he is thrilled to join the world’s largest franchise consulting and expansion organization.

“Alesia has the consultants’ best interests at heart,” Lancit said. “I’ve worked in this industry for a long time, and I am blown away by the corporate culture at FranServe, which is not corporate at all. Alesia treats every member of her team like family, and for that, I have tremendous respect.”

Lancit, who cut his teeth in franchising 26 years ago while participating in U.S. trade missions to Italy, Singapore, Australia, New Zealand and beyond, launched his own franchise development firm in 2000. He founded one of Canada’s most respected franchise directories in 2001, and lists understanding today’s technological challenges and bridging the gap between business development and technology among his strengths.

“I intend to help Alesia grow FranServe in that capacity,” Lancit said, discussing the introduction of more technology, which would streamline FranServe consultants’ workload and assist in time management. “Technology changes at the speed of light today – enough to make your head spin. In this role, I will stay on top of every new customer-relationship management innovation and introduce our consultants to the best technological advances. If we approach it from a forward-thinking standpoint, we will stay miles ahead of the competition.”

Lancit also hopes to build upon FranServe’s already healthy franchisor network.

“FranServe has an incredible network already, but my goal is to expand it even further,” he concluded. “By identifying to other brands how much FranServe is leading the way in the industry and how the organization has assisted in the growth of some of the world’s biggest franchises, I think we can easily take it to the next level.”

For more information on becoming a franchise consultant with FranServe, Inc., visit teamfranserve.com or email connect@franserve.com.

– Jessica Jones