It’s been a full year since the global pandemic altered the way the world works – social distancing, Plexiglass partitions and Zoom meetings now seem to be a “normal” part of life, affecting all aspects of both our personal and professional existence. By Jessica Jones
It’s been a full year since the global pandemic altered the way the world works – social distancing, Plexiglass partitions and Zoom meetings now seem to be a “normal” part of life, affecting all aspects of both our personal and professional existence. We’ve learned a lot since that initial shutdown, including how to reinvent our workspaces and create an entire office/school/conference area at home.
The one resounding piece of positive news? In the face of adversity, franchising works. The support of a franchisor and the benefits of brand awareness have all proved to be especially pandemic-resilient over these past 12 months.
Companies across the nation have been reinvented. Those in the food-service industry have created a new format for takeout and delivery. Brands like Paul Davis Restoration, which repairs residential and commercial properties that have been damaged by water, fire or mold, began offering COVID-19 sterilization. WaterStation Technology, a brand that manufactures, deploys and operates water purification machines that produce alkaline water, prospered because of their contactless services and product demand. And, in addition to continuing their production of billboards, small format materials and digital displays, FASTSIGNS pumped up their business by printing distance markers and other informational signs.
Optimism linked to the vaccine rollout is now carrying that momentum even further. Global Financial Training Program, which grooms graduates to secure loans for businesses and real-estate investors who have been turned down by banks, has seen a growth in demand as vaccinated individuals become more confident and small businesses return to a fuller capacity.
BrightStar Care, an in-home health care franchise with more than 300 locations across the U.S., is educating franchisees about vaccine protocol and has even added a division of nurses to administer vaccines in local communities. It’s their way of helping pull the country out of this pandemic and securing an added revenue stream for their franchisees.
Again, when challenged, franchises flourish.
And because of that seemingly endless supply of opportunities, FranServe, Inc. is also thriving. FranServe, the world’s largest franchise consulting organization, helps people through the process of finding and owning their perfect franchise.
As Alesia Visconti, FranServe president and CEO explained: “Entrepreneurship is becoming the new normal.” FranServe trains and supports the industry’s best franchise consultants and the company’s work-from-home, virtual model allows its Certified Franchise Consultants to earn a lucrative income while helping others take control of their future through franchise ownership. FranServe Franchise Consultants work with nearly 600 franchise brands allowing them to offer their clients a plethora of opportunities and find that perfect fit.
“FranServe didn’t just survive during the pandemic, we thrived, and we were able to help people find their dream career as a Certified FranServe Franchise Consultant,” noted Visconti.
And if a company can thrive in 2020, just think of the possibilities for 2021.
– Jessica Jones