After offering franchises only in Colorado and quickly selling out the state, Footprints Floors began national development in November of 2018. Within two short years, we grew from a presence in just Colorado to 19 states across the country. By Lana Mazin
After offering franchises only in Colorado and quickly selling out the state, Footprints Floors began national development in November of 2018. Within two short years, we grew from a presence in just Colorado to 19 states across the country. Last year, amid the pandemic, we awarded 30 new franchise owners, surpassed 100 open territories, and ranked on Entrepreneur’s Franchise 500 prestigious list for the very first time!
While Footprints Floors might sound like a traditional flooring company, we are far from it. We have taken the standard idea of a flooring business and reinvented it to be simpler, more efficient, and extremely cost-effective for our franchise owners. We are a home-based opportunity with a minimal overhead as we do not have any showrooms or samples. Our franchise owners act as consultants while working with customers. They determine what the customer is looking for, complete the estimate, allow the customer to source the flooring from anywhere, and oversee subcontractors who complete the labor. It’s that simple!
To make it even more straightforward, our corporate team makes the phone ring and then answers it. This is a highly assisted franchise concept where corporate not only help generate customers but also provides franchise owners with a call center that fields all calls and completes scheduling.
If you ask any of the 50+ franchise owners in our system why they joined Footprints Floors, you’ll likely hear the following:
Low Investment & Quick Returns: All owners started their business for under $100,000 and were able to recoup that money in just a few months.
Outstanding Revenue: Because owners have assistance in marketing and our professionalism creates a steady stream of referral business, in 2019, our system-wide average gross sales were $747,401, with our highest performing territory hitting almost $1.2 million!*
Home-Based, No Employees, Minimal Overhead: All franchise owners are home-based, which means no expensive real estate or build-out. They also do not have any employees or inventory. All the flooring work is completed by 10-99 subcontractors eliminating any HR costs, and we allow the customers to purchase flooring from anywhere they see fit.
Control and Predictability: We are an appointment-based business, meaning all scheduling is done around the owners’ availability, allowing them to create their own hours and enjoy the work/life balance they desire. Many of our franchise owners were drawn to our business based on the flexibility of the operations and the ability to spend more time with their families.
Lead Generation Assistance: Our corporate team is dedicated to ensuring the success of franchise owners by helping them obtain customers, both before the business even launches and on an ongoing basis. We create and manage specific online construction portals, turn on and manage Google ads, manage social media platforms, and our preferred partners design websites specific to each location while completing all upfront and continuous SEO work.
Call Center: Once the corporate team generates customers from the various platforms above, they are directed to our call center, which answers all incoming calls and sets customer appointments that meet the franchise owner’s schedule. This service allows owners to focus on what is truly important, their bottom line!
Contact us today for more information at footprintsfranchise.com.
– Lana Mazin
*Refer to 2020 Franchise Disclosure Document
Lana Mazin has worked at Raintree, a franchise development organization, for over four years. By overseeing and evaluating numerous franchise concepts, Lana prides herself on helping franchise consultants determine the best options to present to their clients. She holds a masters degree in marketing with a focus on brand development from the University of Colorado, Denver. For more information on Raintree, please visit raintreesales.com.