As a brand rooted in research, beem® Light Sauna is dedicated to continuously improving while providing clients with the latest technology. By Erika Ortega
The Science Behind the Success
As a brand rooted in research, beem® Light Sauna is dedicated to continuously improving while providing clients with the latest technology.
“We’re currently conducting clinical studies on both green and blue light therapies to better understand their effects on mood, skin health, body composition and overall well-being,” Director of Education Jonathan DiBernard said. “We don’t just follow trends; we validate them. Our mission is to empower clients with therapies that are safe, effective and supported by science while continuing to expand our offerings to meet the evolving needs of the wellness community.”
DiBernard’s focus is bridging the gap between science and application by leading the education strategy across franchise locations. By simplifying complex light and infrared science into practical knowledge, he provides teams with the tools to optimize the overall wellness experience for clients. Facilities are designed to restore, reset and recharge bodies through the innovative application of infrared sauna and light therapy. User benefits include detoxification, muscle recovery, healthier skin and deep relaxation.
“What sets us apart is the quality and precision behind our technology, along with our dedication to ensuring every franchise and client understands the ‘why’ behind each service,” said DiBernard. “Our use of multi-wavelength LED panels, the Advanced Light Bed and our infrared saunas allow clients to experience benefits across skin health, recovery, mood and overall performance. beem Light Sauna doesn’t just offer technology; we offer an integrated wellness experience backed by science.”
DiBernard was initially drawn to beem Light Sauna because of its vision of combining innovation, education and accessibility in the wellness space. He finds it rewarding that consumer feedback continues to be extremely positive.
“Many report noticeable improvements in recovery, skin tone and energy after just a few sessions,” said DiBernard. “What truly makes our Advanced Light Bed unique is its combination of multiple therapeutic wavelengths. From red and near-infrared to emerging spectrums like green and blue, these are delivered through a full-body system with optimized power density and uniform coverage. It’s not just relaxation; it’s measurable wellness technology designed to perform.”
As infrared saunas continue to surge in popularity, consumers have become more knowledgeable about the technology and benefits of its use. Infrared light is a segment of the electromagnetic spectrum naturally emitted by the sun. It is different from the ultraviolet (UV) rays, which can damage eyes and skin. Infrared rays have been proven safe for increasing the body’s core temperature and providing therapeutic benefits at a cellular level.
One of the brand’s key goals for the new year is to expand the educational programs available to franchisees that build on the existing learning platform.
“We’re also refining our digital education tools and client experience resources to make the science even more accessible,” said DiBernard. “Our goal is to keep leading innovation in light, infrared and recovery technologies while ensuring that every beem Light Sauna location continues to deliver an exceptional, informed wellness experience.”
Erika Ortega