Featured This Month

31 03, 2019

April 2019: Featured Entrepreneur

2019-04-01T13:50:03+00:00March 31st, 2019|Tags: , , , , , , , |

An innovator who runs her business with passion

by Jill Abrahamsen

Sharon Estroff lives her brand. As the mastermind of Challenge Island®, she describes her unique franchise with the same playful enthusiasm that sparked her to start the innovative business in 2002. Estroff never intended to launch a leading franchise system with more than 90 locations worldwide. The growth and success of Challenge Island is a byproduct of her desire to make a difference—and she has.

A former teacher, Estroff created Challenge Island as an after-school program to get kids excited about learning. Inspired by her favorite reality TV show, she designed a curriculum that was fun and engaging, but at the same time helps kids develop important life skills such as collaboration, compromise, resilience, and critical thinking. “We turn the classroom into an island, divide students into tribes, and create challenges. Kids don’t realize they are learning. They are having too much fun,” she says.

Estroff and her team create and constantly add to the curriculum, which incorporates science, technology, engineering, art, and math (STEAM). “We have a blast coming up with new challenges,” Estroff says. Cross-curricular Island themes include Cool Carreers which is made up of whimsical engineering destinations like City Planner Speedway, Marine Biologist Bay, and Pet Emergency Room. The summer camp curriculum includes kid-approved themes such as Slime Squad Camp and Island Tube Camp.

Franchisees can customize their offerings by using the hundreds of themed lessons to run after-school enrichment classes, camps, birthday parties, scouting events, and even senior programs. “Our franchisees have a lot of creative freedom, which is something you don’t get in most franchise systems,” Estroff says.

While the brand attracts former teachers and corporate moms, you don’t necessarily need to be a parent or have a teaching degree to run this business. “Our owners come from a variety of backgrounds: former investment bankers, lawyers, marketing executives and everything in between. They all share a passion for working with children and a desire to make a difference as well as an income,” says Estroff. For more information, contact (985) 209-8430 or franchising@challenge-island.com.

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An innovator who runs her business with passion

by Jill Abrahamsen

Sharon Estroff lives her brand. As the mastermind of Challenge Island®, she describes her unique franchise with the same playful enthusiasm that sparked her to start the innovative business in 2002. Estroff never intended to launch a leading franchise system with more than 90 locations worldwide. The growth and success of Challenge Island is a byproduct of her desire to make a difference—and she has.

A former teacher, Estroff created Challenge Island as an after-school program to get kids excited about learning. Inspired by her favorite reality TV show, she designed a curriculum that was fun and engaging, but at the same time helps kids develop important life skills such as collaboration, compromise, resilience, and critical thinking. “We turn the classroom into an island, divide students into tribes, and create challenges. Kids don’t realize they are learning. They are having too much fun,” she says.

Estroff and her team create and constantly add to the curriculum, which incorporates science, technology, engineering, art, and math (STEAM). “We have a blast coming up with new challenges,” Estroff says. Cross-curricular Island themes include Cool Carreers which is made up of whimsical engineering destinations like City Planner Speedway, Marine Biologist Bay, and Pet Emergency Room. The summer camp curriculum includes kid-approved themes such as Slime Squad Camp and Island Tube Camp.

Franchisees can customize their offerings by using the hundreds of themed lessons to run after-school enrichment classes, camps, birthday parties, scouting events, and even senior programs. “Our franchisees have a lot of creative freedom, which is something you don’t get in most franchise systems,” Estroff says.

While the brand attracts former teachers and corporate moms, you don’t necessarily need to be a parent or have a teaching degree to run this business. “Our owners come from a variety of backgrounds: former investment bankers, lawyers, marketing executives and everything in between. They all share a passion for working with children and a desire to make a difference as well as an income,” says Estroff. For more information, contact (985) 209-8430 or franchising@challenge-island.com.

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31 03, 2019

April 2019: Franchisee of the Month

2019-04-01T13:40:20+00:00March 31st, 2019|Tags: , , , , , , , |

Going all-in on their next chapter

by Jill Abrahamsen

Stephanie Basile-Drileck and her husband Chuck did their due diligence before finally investing in a FASTSIGNS® business. The San Antonio couple looked at opportunities in every area of franchising—from food to fitness—and then weighed the pros and cons to each industry. Finally, they decided that drawing on their advertising and marketing backgrounds was the way to go.

“While we didn’t know anything about creating or installing signs, we did know how to help people market their businesses. Our advertising experience helps us help our customers. Collaborating comes naturally for both of us,” Chuck says. The couple ultimately chose FASTSIGNS above other brands because of franchisees’ comments about the company. “FASTSIGNS gave us a list of all their current store owners, not just the ones they wanted us to talk to,” Stephanie says. “Across the board, everyone we spoke to had great things to say.”

For Chuck and Stephanie, the process of looking and deciding took a couple of years. “This was a big investment for us and we wanted to make the right choice,” Chuck explains. “The FASTSIGNS brand is very strong and has a great reputation.”
Once the couple signed the agreement, the corporate team guided them through every step. “The support is amazing,” Stephanie says. “There are more than 120 people working in the corporate office to guarantee our success. That’s a great feeling.”

Besides wanting to invest in a solid business, another must-have for the Drilecks was a franchise that let them contribute to their community. “We get to do that with FASTSIGNS. We never turn down an opportunity to help people,” Stephanie says. They work regularly with the Petco Foundation and the Fisher House, providing signage for events and helping raise money. “It feels good to give back,” she adds.

The Drilecks love that they can customize the business to their market and to their strengths as business owners. “We can add on services as we wish, but don’t have to offer everything FASTSIGNS produces,” Chuck says. “We are able to scale the business at our own pace.” In fact, the Drilecks plan to open another location and will bring their daughter on board to help.

The Drilecks are thrilled with their decision to go with FASTSIGNS. “We get great joy from what we’re doing now. I only wish we had done this 20 years ago,” Chuck says.

For more information, visit www.fastsigns.com or call 214-346-5679.

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Going all-in on their next chapter

by Jill Abrahamsen

Stephanie Basile-Drileck and her husband Chuck did their due diligence before finally investing in a FASTSIGNS® business. The San Antonio couple looked at opportunities in every area of franchising—from food to fitness—and then weighed the pros and cons to each industry. Finally, they decided that drawing on their advertising and marketing backgrounds was the way to go.

“While we didn’t know anything about creating or installing signs, we did know how to help people market their businesses. Our advertising experience helps us help our customers. Collaborating comes naturally for both of us,” Chuck says. The couple ultimately chose FASTSIGNS above other brands because of franchisees’ comments about the company. “FASTSIGNS gave us a list of all their current store owners, not just the ones they wanted us to talk to,” Stephanie says. “Across the board, everyone we spoke to had great things to say.”

For Chuck and Stephanie, the process of looking and deciding took a couple of years. “This was a big investment for us and we wanted to make the right choice,” Chuck explains. “The FASTSIGNS brand is very strong and has a great reputation.”
Once the couple signed the agreement, the corporate team guided them through every step. “The support is amazing,” Stephanie says. “There are more than 120 people working in the corporate office to guarantee our success. That’s a great feeling.”

Besides wanting to invest in a solid business, another must-have for the Drilecks was a franchise that let them contribute to their community. “We get to do that with FASTSIGNS. We never turn down an opportunity to help people,” Stephanie says. They work regularly with the Petco Foundation and the Fisher House, providing signage for events and helping raise money. “It feels good to give back,” she adds.

The Drilecks love that they can customize the business to their market and to their strengths as business owners. “We can add on services as we wish, but don’t have to offer everything FASTSIGNS produces,” Chuck says. “We are able to scale the business at our own pace.” In fact, the Drilecks plan to open another location and will bring their daughter on board to help.

The Drilecks are thrilled with their decision to go with FASTSIGNS. “We get great joy from what we’re doing now. I only wish we had done this 20 years ago,” Chuck says.

For more information, visit www.fastsigns.com or call 214-346-5679.

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31 03, 2019

April 2019: Home-Service Franchises

2019-04-03T00:43:02+00:00March 31st, 2019|Tags: , , , , , , |

B.O.R. Restoration & Bio-One

You might think that owning two home-service franchise brands would be a conflict of interest, but for Nick Zamucen, it made good business sense. In fact, Zamucen launched Best Option Restoration (B.O.R.) as a complement to his first franchise offering, Bio-One, a biohazard and decontamination service. “After getting repeated inquiries for restoration services, I decided to explore the options and saw an opportunity. There’s a lot of synergy between the two businesses. It just made sense,” he says.

While Bio-One provides cleanup services for hoarding and in response to events like murders and suicides, B.O.R. helps customers who are victims of water and fire damage. “Both companies offer different specialty services, but both are in the business of helping people in a time of need,” Zamucen says.

Zamucen hired Jason O’Brien as CEO to run Bio-One so he could focus on B.O.R. “Jason started out as a franchise consultant who knew my brand inside out. It was a perfect fit. Now we have a healthy rivalry, which really isn’t a rivalry at all. I wanted to hire someone who was as passionate and motivated as I was to take over. Someone who could beat me at my own business,” Zamucen jokes.
Investors can start with either brand and have the option to add the other at a reduced fee when they are ready. “For franchisees, adding on is a great way to keep staff busy steadily and have backup support when needed. You just never know when a disaster is going to strike,” Zamucen says. “You can’t predict it, but the model solves that problem.” Working together as two separate companies allows for shared leads, cross-training of employees, and cross-marketing. “It’s a win-win,” he says.

Franchisees don’t require any restoration background but should be passionate about helping others and have a desire to make a difference while building a business. “Find me a person who wants to be successful, and we can teach them the rest,” Zamucen says.

For more information, visit www.BORestoration.com or call 720-204-2095.

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B.O.R. Restoration & Bio-One

You might think that owning two home-service franchise brands would be a conflict of interest, but for Nick Zamucen, it made good business sense. In fact, Zamucen launched Best Option Restoration (B.O.R.) as a complement to his first franchise offering, Bio-One, a biohazard and decontamination service. “After getting repeated inquiries for restoration services, I decided to explore the options and saw an opportunity. There’s a lot of synergy between the two businesses. It just made sense,” he says.

While Bio-One provides cleanup services for hoarding and in response to events like murders and suicides, B.O.R. helps customers who are victims of water and fire damage. “Both companies offer different specialty services, but both are in the business of helping people in a time of need,” Zamucen says.

Zamucen hired Jason O’Brien as CEO to run Bio-One so he could focus on B.O.R. “Jason started out as a franchise consultant who knew my brand inside out. It was a perfect fit. Now we have a healthy rivalry, which really isn’t a rivalry at all. I wanted to hire someone who was as passionate and motivated as I was to take over. Someone who could beat me at my own business,” Zamucen jokes.
Investors can start with either brand and have the option to add the other at a reduced fee when they are ready. “For franchisees, adding on is a great way to keep staff busy steadily and have backup support when needed. You just never know when a disaster is going to strike,” Zamucen says. “You can’t predict it, but the model solves that problem.” Working together as two separate companies allows for shared leads, cross-training of employees, and cross-marketing. “It’s a win-win,” he says.

Franchisees don’t require any restoration background but should be passionate about helping others and have a desire to make a difference while building a business. “Find me a person who wants to be successful, and we can teach them the rest,” Zamucen says.

For more information, visit www.BORestoration.com or call 720-204-2095.

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7 03, 2019

March 2019: Beauty and Wellness

2019-03-07T15:08:55+00:00March 7th, 2019|Tags: , , , , , , |

Skin Deep

Beauty and wellness franchises tap ever-growing consumer demands

by Jerry Rieder, Certified Franchise Consultant

People everywhere view their health and appearance as worthwhile investments. The $3.7 trillion global wellness industry is expected to expand by more than 17 percent through 2020, and health and beauty franchises enable you to join this high-growth field.

People always want to look and feel good, so these businesses typically are recession-resistant, which makes them a particularly appealing investment.

Hair salons alone generate more than $44 billion in revenue each year in the United States. Health and wellness spas bring in about $17 billion a year, and massage services are at $16 billion. Personal waxing and nail salons bring in some $11 billion, with tanning salons generating more than $2 billion in yearly revenue.
If those numbers sound pretty sweet, consider that the forecast is rosy for a continuing boom. The U.S. Department of Labor sees demand staying strong, projecting that the beauty and wellness industry will grow faster than the average for all occupations through at least 2020.

So if you’re looking for a franchise in an industry with a strong past performance and a bright outlook, you might consider the areas of beauty salon/hair care, cosmetics, tanning, or med spa. These businesses are fun to operate and have a high profit potential. Another attraction: usually no industry experience is required.
Following are three high-growth categories to consider:

Lash Services

The great thing about eyelash extensions is that follow-up treatments are a must, which means that repeat visits are assured. And lash love isn’t just for celebs anymore—rank-and-file office workers to soccer moms are buying into this beauty trend.

One company that anticipated the growing demand is the Lash Lounge. It was the first business of its kind in the franchising world and joined the booming express beauty service industry as a salon that specializes solely in eyelash extensions.

Massages

After a tough day at work, tense muscles can cry out for a massage. Statistics show that most Americans suffer from back pain, other muscle pain, and routine stress, which are the primary reasons that people sign up for their first massage. Among the franchise options filling those needs is Elements Massage™. It provides a variety of massage therapy options to clients who seek relaxation or relief for lower back soreness or just an overall wellness benefit.

Barbershops

One fast-growing consumer base in the beauty and wellness industry is men, and the barbershop is the male equivalent of the beauty salon. Barbershops have begun offering a wide array of styling options and environments for the testosterone set.

One example is Diesel Barbershop®, an innovative franchise founded in 2011. Diesel’s target audience is 16- to 75-year-old men. Its customers want a place where they can relax and maybe drink a beer (21-and-older customers, of course!) while getting their haircut and a shave. Clients enjoy the masculine atmosphere where they can talk sports or other interests with the barber or other customers.

Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com.

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Skin Deep

Beauty and wellness franchises tap ever-growing consumer demands

by Jerry Rieder, Certified Franchise Consultant

People everywhere view their health and appearance as worthwhile investments. The $3.7 trillion global wellness industry is expected to expand by more than 17 percent through 2020, and health and beauty franchises enable you to join this high-growth field.

People always want to look and feel good, so these businesses typically are recession-resistant, which makes them a particularly appealing investment.

Hair salons alone generate more than $44 billion in revenue each year in the United States. Health and wellness spas bring in about $17 billion a year, and massage services are at $16 billion. Personal waxing and nail salons bring in some $11 billion, with tanning salons generating more than $2 billion in yearly revenue.
If those numbers sound pretty sweet, consider that the forecast is rosy for a continuing boom. The U.S. Department of Labor sees demand staying strong, projecting that the beauty and wellness industry will grow faster than the average for all occupations through at least 2020.

So if you’re looking for a franchise in an industry with a strong past performance and a bright outlook, you might consider the areas of beauty salon/hair care, cosmetics, tanning, or med spa. These businesses are fun to operate and have a high profit potential. Another attraction: usually no industry experience is required.
Following are three high-growth categories to consider:

Lash Services

The great thing about eyelash extensions is that follow-up treatments are a must, which means that repeat visits are assured. And lash love isn’t just for celebs anymore—rank-and-file office workers to soccer moms are buying into this beauty trend.

One company that anticipated the growing demand is the Lash Lounge. It was the first business of its kind in the franchising world and joined the booming express beauty service industry as a salon that specializes solely in eyelash extensions.

Massages

After a tough day at work, tense muscles can cry out for a massage. Statistics show that most Americans suffer from back pain, other muscle pain, and routine stress, which are the primary reasons that people sign up for their first massage. Among the franchise options filling those needs is Elements Massage™. It provides a variety of massage therapy options to clients who seek relaxation or relief for lower back soreness or just an overall wellness benefit.

Barbershops

One fast-growing consumer base in the beauty and wellness industry is men, and the barbershop is the male equivalent of the beauty salon. Barbershops have begun offering a wide array of styling options and environments for the testosterone set.

One example is Diesel Barbershop®, an innovative franchise founded in 2011. Diesel’s target audience is 16- to 75-year-old men. Its customers want a place where they can relax and maybe drink a beer (21-and-older customers, of course!) while getting their haircut and a shave. Clients enjoy the masculine atmosphere where they can talk sports or other interests with the barber or other customers.

Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 Companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com.

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7 03, 2019

March 2019: Featured Entrepreneur

2019-03-07T15:02:43+00:00March 7th, 2019|Tags: , , , , , |

Taking the reigns of the family business

by Jill Abrahamsen

Heidi Morrissey never planned on joining the family business. In fact, she worked as an elementary school teacher and ran her own home-based business for 11 years until her dad’s years of convincing persuaded her to join his enterprise.

Her father, Dave Haglund, founded Kitchen Tune-Up® in 1986 with the mission of giving wood surfaces a fresh, updated appearance. The tune-up is an inexpensive, convenient way for customers to get a new look in their kitchens (and bathrooms) without the hassle and expense of a major overhaul.

The business was an immediate success, and in 1988, Kitchen Tune-Up sold its first franchise. Over the years, the Kitchen Tune-Up system expanded to include cabinet refacing, redooring, custom cabinets, storage solutions, and more. Morrissey joined in 2003, taking on marketing and sales as well as a major rebranding of the company.
Morrissey’s leadership impressed her dad so much that she eventually took his place at the helm of the company. Her passion for the brand—and the franchise opportunity—has led Kitchen Tune-Up to be a major player in the industry.

“People don’t even believe it when I tell them about the ease and value of this opportunity,” Morrissey says. “Franchisees can run the business out of their homes and grow it at their own pace.” The company offers extensive training, including working with the home office team for the first 12 weeks, plus ongoing webinars and support. “We are here for our franchisees every step of the way,” she adds.

With more than 30 years in business, Kitchen Tune-Up offers investors a great opportunity with a well-known name. There is no carpentry background or heavy lifting needed to own this business, but an eye for design doesn’t hurt. “We are looking for partners who are self-starters,” Morrisey says. “Women are our customers and female owners have a natural connection from the start.”

For more information, contact franchise@kitchentuneup.com, 800-333-6385, or visit www.ktufranchise.com.

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Taking the reigns of the family business

by Jill Abrahamsen

Heidi Morrissey never planned on joining the family business. In fact, she worked as an elementary school teacher and ran her own home-based business for 11 years until her dad’s years of convincing persuaded her to join his enterprise.

Her father, Dave Haglund, founded Kitchen Tune-Up® in 1986 with the mission of giving wood surfaces a fresh, updated appearance. The tune-up is an inexpensive, convenient way for customers to get a new look in their kitchens (and bathrooms) without the hassle and expense of a major overhaul.

The business was an immediate success, and in 1988, Kitchen Tune-Up sold its first franchise. Over the years, the Kitchen Tune-Up system expanded to include cabinet refacing, redooring, custom cabinets, storage solutions, and more. Morrissey joined in 2003, taking on marketing and sales as well as a major rebranding of the company.
Morrissey’s leadership impressed her dad so much that she eventually took his place at the helm of the company. Her passion for the brand—and the franchise opportunity—has led Kitchen Tune-Up to be a major player in the industry.

“People don’t even believe it when I tell them about the ease and value of this opportunity,” Morrissey says. “Franchisees can run the business out of their homes and grow it at their own pace.” The company offers extensive training, including working with the home office team for the first 12 weeks, plus ongoing webinars and support. “We are here for our franchisees every step of the way,” she adds.

With more than 30 years in business, Kitchen Tune-Up offers investors a great opportunity with a well-known name. There is no carpentry background or heavy lifting needed to own this business, but an eye for design doesn’t hurt. “We are looking for partners who are self-starters,” Morrisey says. “Women are our customers and female owners have a natural connection from the start.”

For more information, contact franchise@kitchentuneup.com, 800-333-6385, or visit www.ktufranchise.com.

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7 03, 2019

March 2019: Franchisees of the Month

2019-03-07T14:52:42+00:00March 7th, 2019|Tags: , , , , , |

When passion drives you, success follows.

by Jill Abrahamsen

A combination of fate, life experience, and passion brought Susan Amos and J’annine Sullivan together as business partners. As the owners of Senior Helpers in Lafayette, LA, the women are passionate about what they do. “We love the elderly,” Sullivan says. They believe in their business and feel strongly about the service they provide. “At the end of the day, it’s a great feeling to know that you’ve made a difference in someone’s life,” Sullivan adds.

The partners’ journey into business ownership started with a common passion. Sullivan and Amos were volunteers at the Alzheimer’s Association in their hometown of Lafayette. Because each had a parent who suffered with the disease, the women had firsthand knowledge of the strain and struggles that families experience when caring for loved ones with Alzheimer’s.

Seeing the passion that Sullivan had for her volunteer work, Amos approached her to go into partnership when she had the opportunity to purchase an existing Senior Helpers franchise. “I was already retired. It was never my plan to open a business, but I felt like God was telling me, ‘I have a purpose for you,’ ” Sullivan says. As partners, divvying up responsibilities wasn’t an issue. With a strong marketing and sales background, Amos was well-suited to promote the business and develop relationships. Drawing on her management experience, Sullivan runs the daily operations and goes into the field to make sure quality care is being delivered. “At the core, we have the same morals, mission, and values. That’s why we make a great team,” Sullivan says.

When you love what you do, success comes easily. The pair took over the existing location in November of 2017, and it has since more than tripled in size. “Our office was ranked No. 4 in total company increase this period—2017 vs. 2018—out of 283 franchises,” Amos says. Senior Helpers recognized their efforts with its President’s Award, which included a trip to Ireland that they plan to take in May.

But it’s not the bottom line that drives Sullivan and Amos. They are passionate about serving their clients and the community. “I’ve been in this business for a long time. J’annine and I purchased Senior Helpers because we want to provide a different experience in home care. We’ve done that for our clients,” says Amos.

For more information, call 877.406.8749 or visit www.seniorhelpersfranchise.com.

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When passion drives you, success follows.

by Jill Abrahamsen

A combination of fate, life experience, and passion brought Susan Amos and J’annine Sullivan together as business partners. As the owners of Senior Helpers in Lafayette, LA, the women are passionate about what they do. “We love the elderly,” Sullivan says. They believe in their business and feel strongly about the service they provide. “At the end of the day, it’s a great feeling to know that you’ve made a difference in someone’s life,” Sullivan adds.

The partners’ journey into business ownership started with a common passion. Sullivan and Amos were volunteers at the Alzheimer’s Association in their hometown of Lafayette. Because each had a parent who suffered with the disease, the women had firsthand knowledge of the strain and struggles that families experience when caring for loved ones with Alzheimer’s.

Seeing the passion that Sullivan had for her volunteer work, Amos approached her to go into partnership when she had the opportunity to purchase an existing Senior Helpers franchise. “I was already retired. It was never my plan to open a business, but I felt like God was telling me, ‘I have a purpose for you,’ ” Sullivan says. As partners, divvying up responsibilities wasn’t an issue. With a strong marketing and sales background, Amos was well-suited to promote the business and develop relationships. Drawing on her management experience, Sullivan runs the daily operations and goes into the field to make sure quality care is being delivered. “At the core, we have the same morals, mission, and values. That’s why we make a great team,” Sullivan says.

When you love what you do, success comes easily. The pair took over the existing location in November of 2017, and it has since more than tripled in size. “Our office was ranked No. 4 in total company increase this period—2017 vs. 2018—out of 283 franchises,” Amos says. Senior Helpers recognized their efforts with its President’s Award, which included a trip to Ireland that they plan to take in May.

But it’s not the bottom line that drives Sullivan and Amos. They are passionate about serving their clients and the community. “I’ve been in this business for a long time. J’annine and I purchased Senior Helpers because we want to provide a different experience in home care. We’ve done that for our clients,” says Amos.

For more information, call 877.406.8749 or visit www.seniorhelpersfranchise.com.

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