With terms like “AI,” “smart coolers” and “micro markets” flying around the vending industry, it’s easy to get lost in the latest shiny technology. Naturals2Go believes in building a solid foundation that lets them crawl, walk and then run their way to a thriving business. By Shelby Green
Beyond the Buzzwords: The Proven Path to Vending Success
With terms like “AI,” “smart coolers” and “micro markets” flying around the vending industry, it’s easy to get lost in the latest shiny technology. Naturals2Go believes in building a solid foundation that lets them crawl, walk and then run their way to a thriving business.
Matt Genova, a former Naturals2Go operator turned business startup consultant, has seen firsthand how crucial it is to master the fundamentals. The traditional vending model allows new operators to learn the ropes of the business without the complexities and potential challenges of emerging technologies. Franchisees become experts in product sourcing, inventory management, pricing and top-tier customer service, all while monitoring their machines in real time from their smartphones.
Once an operator has built confidence and a steady cash flow with combo machines, they can expand into more specialized opportunities. Naturals2Go offers a comprehensive portfolio of self-service retail options, including smart coolers, micro markets, water machines, coffee units and freezer units. The model gives franchisees the flexibility to add these offerings strategically, targeting specific locations that are the best fit.
“The beauty of this crawl-walk-run strategy is that operators can build a diversified, unattended retail empire without a steep learning curve or unproven technology,” Genova explained. “The combo machines are reliable, accurate and provide an immediate, accessible entry point into the market.”
This phased approach allows for the broadest range of location placements from day one. While micro markets, for example, are typically limited to certain types of locations with specific foot traffic and space requirements, traditional vending machines can appeal to a much broader array of venues across the board.
“The heart of what we do at Naturals2Go is a genuine desire to see our operators succeed,” said Genova. “That’s why we don’t just sell machines. We provide a complete, supportive business model. We start you on a path that is proven and reliable, giving you the tools to learn the business, build confidence and generate revenue from day one. Your success is our mission, and we’re with you every step of the way.”
Shelby Green