Franchise broker conferences are dynamic events where franchisors, suppliers and consultants converge to network, share insights and forge new business relationships. The FranServe Convention in July was spectacular! Following up after these conferences is crucial to capitalize on the connections made, and to take maximum advantage of the many opportunities. By Sherri Seiber
Franchise broker conferences are dynamic events where franchisors, suppliers and consultants converge to network, share insights and forge new business relationships. The FranServe Convention in July was spectacular! Following up after these conferences is crucial to capitalize on the connections made, and to take maximum advantage of the many opportunities.
Why do franchisors and suppliers attend the FranServe Convention?
While practicing the art of networking throughout the conference, I would ask folks: “Why did you come to the FranServe Convention?” or “What do you hope to achieve during the conference?” For franchisors and suppliers attending the FranServe Convention, many plan to meet consultants face-to-face in hopes of forging or strengthening a relationship leading to placements.
“I’m anxious to put a name to a face with folks from franchisors and suppliers that I send my candidates to,” said Cindy Charette a FranServe consultant. At a convention that requires membership and paid attendance, the attraction is having this face time. However, with so many attendees, it is difficult to give everyone time.
Follow up plans:
- Organize your contacts to streamline your follow-up process.
- Send personalized follow-up emails or respond promptly to the people who already contacted you.
- Suggest a call to exchange additional insights.
- Connect on social media. LinkedIn is the most common way in franchising to connect professionally with business partners. If appropriate, Facebook, Instagram or others may also be effective.
- Set reminders for periodic check-ins.
- Allocate time for new connections. Perhaps you have always worked with a particular franchise system or funding provider. It is important to consider that the other franchise brands or suppliers also paid to attend and should be considered for future referrals if there is a mutual relationship fit.
- When considering a new supplier or brand, start with a small, manageable commitment that allows for evaluation without significant risk.
“If You Always Do What You’ve Always Done, You’ll Always Get What You’ve Always Got.”
Henry Ford
Maintain an open growth mindset
Ultimately, embracing a growth mindset – where challenges are seen as opportunities to learn and grow – can help franchise consultants, suppliers and franchisors make the most of their conference experience.
“Franchising is 100% about relationships,” said Dwayne Tanner from The Patch Boys.
The FranFund team appreciates the opportunity to attend the FranServe Disney Spectacular and to work with so many talented folks in the franchise industry.
Sherri Seiber