Branded with the most iconic Hollywood names in the hemp industry, Cheech & Chong’s Apothicaria continues to experience impressive growth by providing franchisees with diverse ownership opportunities and a proven business model. Established in 2024, the brand currently has five stores open in Dallas and Fort Worth, Texas, with another in the process of opening in Denton, Texas. By Erika Ortega
Branded with the most iconic Hollywood names in the hemp industry, Cheech & Chong’s Apothicaria continues to experience impressive growth by providing franchisees with diverse ownership opportunities and a proven business model. Established in 2024, the brand currently has five stores open in Dallas and Fort Worth, Texas, with another in the process of opening in Denton, Texas.
“In the ever-changing landscape world of cannabis and smoke shops, Cheech & Chong’s Apothicaria is the only concept with instant brand recognition and stands as a beacon of trust, education, innovation, recreation, health and wellness,” said Chief Development Officer Andrew Brandt.
Fortune Business Insights found that the global industrial hemp market size in 2024 was valued at $9.47 billion, and it’s expected to grow from $11.42 billion in 2025 to $47.82 billion in 2032. By offering a wide range of branded products, merchandise and accessories, Cheech & Chong’s Apothicaria is taking advantage of the industry’s exponential growth.
“We have hundreds of leads throughout the entire U.S. with 16 franchises sold, and we’re looking for locations in Texas, North Carolina and Tennessee,” said Brandt.
Because the franchise is set up for owner-operator and passive ownership, it has invested time and resources to establish robust support and communication structures, providing new franchisees with the tools to hit the ground running. Its dedicated team of professionals is equipped to provide guidance and support in all aspects of site selection, operational systems, retail functions, supply chain and marketing.
According to Brandt, effectively addressing misconceptions surrounding hemp and cannabinoids is an important aspect of reaching consumers.
“Education plays a crucial role in the cannabis and smoke shop industry for several reasons,” he explained. “Educating consumers about all our products and different cannabinoids like CBD, CBG, THC and CBN, as well as their potential effects, empowers them to make informed decisions about their health and wellness.”
Cheech & Chong’s Apothicaria provides products with benefits such as pain, anxiety and inflammation relief.
“Education can help dispel myths, clarify the non-psychoactive nature of CBD and highlight the legal differences between hemp and marijuana,” Brandt continued. “Understanding the therapeutic potential of hemp products can be beneficial for families and their pets. Educating consumers on how these products can support overall wellness, in both humans and animals, promotes responsible use and enhances the quality of life for loved ones.”
With a commitment to safety, consumer guidance, research and development and promotion of responsible consumption, Cheech & Chong’s Apothicaria hopes to continue building trust in the industry. “When companies take the time to educate their customers, they demonstrate a commitment to quality and integrity, which can enhance brand loyalty and consumer confidence,” said Brandt.
“As consumers become more knowledgeable about cannabinoids and their effects, they can advocate for more research and development in the industry. This demand can drive innovation and lead to the discovery of new products and applications.”
By offering franchisees a reputable brand, a proven business model and the resources to succeed in a growing industry, the sky is the limit for Cheech & Chong’s Apothicaria.
Erika Ortega
Franchises offered by Dreamz Capital Investments, LLC, a licensee of Cheech and Chong’s Global Holding Company and exclusive licensor of the CHEECH & CHONG’S APOTHICARIA brand.