BrightStar Care® wrapped up 2022 with an investment in research resulting in a better understanding of Medicare Advantage plans and their enrollees. Shelly Sun, BrightStar Care founder and CEO, described the importance and relevance of the study. By Heidi Lubrani
BrightStar Care® wrapped up 2022 with an investment in research resulting in a better understanding of Medicare Advantage plans and their enrollees.
Shelly Sun, BrightStar Care founder and CEO, described the importance and relevance of the study. “We commissioned Russell Research to conduct this Medicare Advantage (MA) study to validate our hypothesis that consumer behaviors are changing in their selection of their MA plan, their selection of their home care provider and who they continue to use as their home care provider related to MA-covered personal care benefits,” she said.
The data has enabled BrightStar Care, the leading nationwide home care and medical staffing franchise, to provide better service to its clients. “One of the major findings from our study found that the vast majority of respondents – 82% – felt that it was extremely important for their chosen personal care agency to be accepted by their MA program,” Sun explained.
“This response from Medicare Advantage recipients demonstrates the crucial role personal care services play in the overall healthcare ecosystem. The tangible data we were able to uncover from the study showcased the prevalent trends in consumer behavior as it’s tied to personal care usage and MA, further displaying the vast eligible population of beneficiaries that personal care/home care agencies must be engaging with,” she noted.
The use of research studies continues to deliver valuable information to BrightStar Care’s franchise network across the country. “Since 2018, BrightStar Care has invested in nearly half a dozen data studies with major third-party entities,” Sun added. “This includes partnering with Avalere Health, ATI Advisory and Russell Research to measure our network-wide clinical outcomes, payer benefits, customer and employee journeys and more – all with a focus to shape our long-term strategies. Data from these studies has assisted us in understanding the healthcare ecosystem and the home care landscape.”
This data has been revolutionary in the way the brand operates and continues its reputation of excellence. “The data we captured from these studies is scaled and distributed across our franchise network. Additionally, the key insights from the new technologies and processes our corporate agencies pilot exist to benefit our entire network, helping franchisees expand their skilled-care offerings and increase their valuations and payer capabilities.”
Heidi Lubrani