Assisting Hands® Home Care grew out of a desire to provide non-medical assistance to seniors and others in a way they prefer – independent, safe, and comfortable in their own homes. The pandemic put a spotlight on this preference. By Nancy E. Williams
Assisting Hands® Home Care grew out of a desire to provide non-medical assistance to seniors and others in a way they prefer – independent, safe, and comfortable in their own homes. The pandemic put a spotlight on this preference.
“As we started coming out of COVID-19, we were able to confirm what we already knew: The positive impact we have on the lives of seniors and their extended family is crucial,” said Dan Durney, Assisting Hands director of franchise development. “We grew 20% in 2020 during the pandemic.”
Durney went on to explain how Assisting Hands met the needs of seniors who were being removed from nursing homes by their loved ones in order to keep them as safe as possible. “This provided an opportunity for our company to gain clients that we may not have had access to prior, and for their loved ones to experience the satisfaction that comes with seeing their aging parents being comfortably cared for by our professional caregivers. In addition, there were instances where a senior felt isolated in an assisted-living facility, and because our caregivers are essential workers, we were able to provide companionship care to the resident in need. This provided even more opportunities for our franchisees to gain another new client base,” Durney shared.
Now, two years after the onset of the pandemic, the economy and workforce landscape have adjusted. “Today, the key to success in the senior-care industry is recruiting and retaining caregivers. We help owners with both of these. We’ve created a legitimate family culture here, making our caregivers feel worthwhile – holistically. This creates a sense of loyalty, and they want to remain with us. Whether it’s providing them with job-related training or education about home ownership, it’s important that caregivers feel like part of a family,” he said.
Assisting Hands recognizes the isolation that caregivers often experience while working in a client’s home or a facility, and the brand works diligently to cultivate a warm family environment. “Building a family culture takes special talent, and so we look for potential owners that have the heart for this business, with strong people-management and business skills,” he said.
Nancy E. Williams