As a medically supervised wellness franchise, Prime IV Hydration & Wellness specializes in providing clients with proactive, personalized care to boost energy, recovery, immune support, performance and longevity. Its services include IV therapy, weight-loss programs, micronutrients and bioidentical hormone replacement therapy. By Erika Ortega
The Business of Proactive Wellness
As a medically supervised wellness franchise, Prime IV Hydration & Wellness specializes in providing clients with proactive, personalized care to boost energy, recovery, immune support, performance and longevity. Its services include IV therapy, weight-loss programs, micronutrients and bioidentical hormone replacement therapy.
Bringing a history of success serving as a paramedic, Director of Clinical Operations Konnor Downey joined Prime IV Hydration & Wellness just before it launched its franchising model.
“My journey here has been dynamic. I’ve held roles ranging from clinical trainer and educator to clinic co-owner, regional director and senior project manager,” he said. “Having spent years treating acute issues in a reactive healthcare setting, I was drawn to the opportunity to help people proactively rather than reactively.”
Prime IV Hydration & Wellness focuses on disease prevention, education and empowering clients to take control of their health. The brand is committed to standardized clinical protocols, expanding its brand safety committee which is dedicated to continuous improvements and long-term investments in systems modernization.
“The committee is central to ensuring we operate at the highest possible standards,” Downey said. “It is composed of clinical operations leadership and our COO, CEO and business support teams that work alongside a Medical Advisory Committee composed of physicians, nurse practitioners, nurses and pharmacists.”
Franchisees must complete clinical and operational training programs designed to ensure safe products and services while delivering superior client experiences. The brand also offers a robust virtual education platform and best-practices playbook while continuing to invest in additional education and tools to maintain brand consistency. Prime IV Hydration & Wellness’s team, model and systems have all contributed to the brand’s recognition by Entrepreneur magazine as No. 1 in IV Therapy in 2026.
“We believe in being proactive and supporting our clients in everything from hydration and immune support to combating chronic fatigue and inflammation,” said Downey. “We also focus heavily on optimizing athletic performance, supporting the GI system and enhancing cognitive function and immune support.”
With 210 open locations generating up to $3 million in annual revenue, Prime IV Hydration & Wellness is not only focused on the health of clients, but also on supporting the success and growth of its franchisees.
Erika Ortega