For nearly three decades, HomeVestors®, known for its famous slogan, We Buy Ugly Houses®, has built a national business around something deeper than just buying and selling homes. It’s about revitalizing neighborhoods and helping people find new beginnings. By Tamara Rahoumi
A Flexible Franchise With Real Community Impact
For nearly three decades, HomeVestors®, known for its famous slogan, We Buy Ugly Houses®, has built a national business around something deeper than just buying and selling homes. It’s about revitalizing neighborhoods and helping people find new beginnings.
“HomeVestors of America, Inc. stands for trust, execution and results,” said CEO Joshua Waltzer. “While the famous slogan grabs attention, our value proposition is in how we operate consistently, ethically and at scale. We help sellers solve problems and enable franchisees to build lasting businesses that improve their communities.”
That vision has made HomeVestors one of the most recognized and respected names in residential real estate investment. Franchise owners operate in nearly every major market, often serving as local problem-solvers who step in when homeowners need options the traditional market can’t provide. Every HomeVestors franchisee has the chance to make a tangible difference, turning neglected properties into livable homes and helping sellers through difficult transitions.
“Fixing houses helps neighborhoods,” said Waltzer. “It’s deeply rewarding to see franchisees breathe new life into the homes they purchase, which also improves communities.”
Behind that neighborhood-level impact is a company built on strategy as much as heart. HomeVestors monitors key data, from acquisition spreads to inventory cycles, to help franchisees make informed decisions that sustain both their businesses and their local impact. Franchises are also supported by national marketing, modern CRM tools and digital campaigns that drive qualified inquiries directly to franchisees.
Additionally, the HomeVestors model is designed to be flexible. Many franchisees build their businesses from home, relying on the strength of the national brand and proven systems rather than the overhead of a physical storefront. Owners can operate lean, meet sellers where they are and run much of the business on the go.
“Our system eliminates the guesswork, even if you don’t have a real estate background,” said Waltzer, noting that this helps new investors get off to a strong start while maintaining the autonomy and efficiency that a home-based structure offers.
“Our structure supports scale from single-operator to multi-market through repeatable systems and strong metrics,” he continued.
This structure ultimately gives franchisees the freedom to grow at the pace that fits their goals.
All in all, the HomeVestors approach attracts people who want to do meaningful work while building something for themselves on their own terms. The company’s culture of mentorship and collaboration reinforces that mission.
“With nearly 1,000 independent owner-operators, new franchisees are guided by seasoned real estate investors who have a vested interest in seeing them succeed,” Waltzer explained.
That support extends beyond community; it’s built into the system itself. Franchisees benefit from a nationally recognized brand, marketing infrastructure and data-driven tools that help them focus on what matters most: closing deals and making an impact.
Still, Waltzer is quick to point out that success takes commitment.
“Our top performers treat real estate like a business, not a hobby,” he said. “They’re coachable, consistent and accountable.”
For entrepreneurs who value integrity, collaboration and purpose, HomeVestors offers more than a business model. It’s a chance to build a future rooted in community and real change.
Tamara Rahoumi