As the wellness industry continues to evolve, Prime IV Hydration & Wellness plans to stay ahead of the curve by expanding its footprint, refining its offerings and reimagining what it means to prioritize vitality as a way of life. The brand’s vision for 2026 is clear: turn wellness from a trend into a lifestyle movement rooted in science, safety and compassion. By Lizzy Yeserski
Building a Foundation of Wellness
As the wellness industry continues to evolve, Prime IV Hydration & Wellness plans to stay ahead of the curve by expanding its footprint, refining its offerings and reimagining what it means to prioritize vitality as a way of life. The brand’s vision for 2026 is clear: turn wellness from a trend into a lifestyle movement rooted in science, safety and compassion.
“2026 will be a pivotal year for Prime IV as we continue our mission to redefine proactive wellness on a national scale,” Michelle Spierto, senior brand manager, said. “We’re on track to surpass 250 open locations and will continue introducing new, medical-grade wellness solutions that reflect where the industry is headed – toward longevity, precision and personalization.”
To that end, the company is adding to its already robust menu of options.
“We’re expanding our wellness portfolio with Bioidentical Hormone Replacement Therapy (BHRT), advanced weight loss programs, Niagen® – an elevated NAD+ solution, and next-generation IV formulations designed to optimize cellular health, recovery, and performance,” Spierto explained. “At the same time, we’re investing in technology and training – enhancing our proprietary PrimeLink platform, strengthening medical oversight and giving franchisees data-driven insights to support operations, marketing and client outcomes.”
For Prime IV Hydration & Wellness franchisees, 2026 promises even more opportunity.
“We’re introducing stronger infrastructure and next-level field support, including new marketing automations, clinical certification tracks and local activation tools designed to help them grow efficiently and sustainably,” Spierto shared.
New membership models and seasonal wellness campaigns will also help owners engage their local communities while maintaining the quality that defines the brand.
Meanwhile, the company is moving full speed toward its goal of becoming a 360-degree wellness destination.
“Our innovations in peptide therapy, BHRT and IV therapy are setting new standards in the industry,” Spierto said. “What’s most rewarding is seeing how our franchisees are not just running successful businesses; they’re becoming wellness leaders in their markets and transforming how people think about self-care.”
At the core of Prime IV Hydration & Wellness’s continued growth is its balance of clinical integrity and top-notch client experience.
“We were built from the start to deliver medical-level safety and results within a spa-like environment that’s welcoming and restorative,” Spierto said. “Every detail – from our proprietary IV blends to staff training under USP 797 standards – was designed to build trust and deliver real outcomes.”
That combination of education, innovation and relationship-building has powered the brand’s momentum.
“We’re not chasing trends, we’re building the foundation for the future of preventive wellness,” she continued.
Ultimately, Prime IV Hydration & Wellness’s leadership sees the brand as a means to champion good health for all.
“Prime IV is more than a franchise; it’s a movement built around helping people feel better, live better and age better,” said Spierto. “Our mission has always been about empowerment, helping individuals take control of their health before problems arise. Whether through IV therapy, peptides or hormone optimization, we’re making proactive wellness accessible, approachable and effective.”
“At its core, Prime IV represents a new standard in self-care – where science meets compassion and results meet experience,” she continued. “We’re proud of what we’ve built, but we’re even more excited about what’s ahead.”
Lizzy Yeserski