
Equipping franchisees to succeed is a primary goal for That 1 Painter. To continuously deliver top-tier craftsmanship and superior customer service, coaching is built into the company’s franchise model and complemented by structured business planning and shared learning. By Erika Ortega
Equipping franchisees to succeed is a primary goal for That 1 Painter. To continuously deliver top-tier craftsmanship and superior customer service, coaching is built into the company’s franchise model and complemented by structured business planning and shared learning.
“No owner is ever left on their own, as every franchisee receives dedicated performance coaching and regular accountability rhythms through weekly, biweekly and monthly calls,” President Tyler Colby said. “Our structure is built so that driven owners can clearly see how their effort translates into results.”
Additionally, That 1 Painter has a proven training system and support platform, meaning franchisees don’t need to have experience in painting.
“Our ideal franchisee is a builder,” Colby said. “We often talk about the ‘field founder,’ someone who is not only looking to build revenue but also to build people, reputation and community. What really matters is being coachable, action oriented and genuinely driven to serve others.”
By offering owners clear operational, sales and production engines, That 1 Painter empowers teams to achieve scalability while starting lean and growing efficiently without unnecessary overhead.
“Ultimately, we want franchisees who want to build something big – a real company – not just buy themselves a job,” explained Colby. “If someone loves clear systems, honest feedback and is willing to put in the work to dominate their local market, they will fit perfectly into our family.”
That 1 Painter sets itself apart by making sure excellence is the standard when it comes to the brand’s deliverables.
“We are obsessed with happy crews and happy clients,” Colby said. “We respect and empower our painters to stay organized and take pride in delivering a top-tier customer experience. Our owners are encouraged to be visible, engaged and known as the ‘mayor of paint’ in their community.”
That 1 Painter stands by its strong systems but also encourages owners to bring real personality into their interactions with customers and their communities to achieve local domination.
“We want franchisees to win financially, professionally and personally and to be proud ambassadors of That 1 Painter without sacrificing authenticity or individuality,” Colby said.
Erika Ortega