According to Innova Market Insights, the frozen yogurt industry is experiencing a renaissance. Consumers are increasingly favoring the healthy treat over traditional ice cream, drawn to its probiotic benefits, lower fat content and customizable flavors. The demand for high-protein snacks and meal replacements is also driving a frozen yogurt sales boom. By Jessica Petrucelli
According to Innova Market Insights, the frozen yogurt industry is experiencing a renaissance. Consumers are increasingly favoring the healthy treat over traditional ice cream, drawn to its probiotic benefits, lower fat content and customizable flavors. The demand for high-protein snacks and meal replacements is also driving a frozen yogurt sales boom.
Menchie’s Frozen Yogurt, known for its self-serve model and family-friendly atmosphere, is capitalizing on this trend. With over 500 locations worldwide, the brand continues to expand into new markets, especially in suburban and middle-income areas where demand for healthier treats is climbing.
“Frozen yogurt is an $8 billion industry in the U.S., and it’s projected to continue growing,” the company noted on its website. “Not only is frozen yogurt typically lower in calories and fat than ice cream, but our private label collection of frozen yogurt offers options for all: nonfat, low-carb.”
Selections are free from artificial flavors, colors and high-fructose corn syrup. While guests can certainly get playful and creative with their self-serve mix, piling on toppings like Cap’n Crunch cereal or crushed Heath candy bars, those who are so inclined can make their frozen treat as healthy as they’d like.
“We offer a variety of fresh fruits and nuts in addition to our more decadent toppings,” the company noted. “At Menchie’s, guests control everything from portion sizes to the toppings on whatever froyo variety they choose.”
The brand also sources the milk for its private label frozen yogurt from a family-owned dairy farm in California, where the state’s minimum requirements exceed federal standards for levels of protein and calcium. The cows are never treated with artificial growth hormones, and Menchie’s Frozen Yogurt has earned the live and active culture seal from the National Yogurt Association.
The brand’s success also lies in its ability to blend global brand consistency with local customization. Franchisees can tailor offerings to regional tastes, from mango in Miami to matcha in Seattle, while maintaining the brand’s core values of fun, choice and community.
As frozen yogurt continues to redefine dessert culture, Menchie’s Frozen Yogurt stands out as a franchise poised for sustained growth – one swirl at a time.
Jessica Petrucelli