With a lifelong passion for fragrance, Sea Love Co-Founder Stacy Miller opened a small boutique in coastal Maine focused on personalized experiences. Following a successful career as general manager of a hair care franchise, she partnered with her husband, Barry, and started the business. By Erika Ortega
Building Purpose Through Fragrance
With a lifelong passion for fragrance, Sea Love Co-Founder Stacy Miller opened a small boutique in coastal Maine focused on personalized experiences. Following a successful career as general manager of a hair care franchise, she partnered with her husband, Barry, and started the business.
“What started as a space for customers to connect and create, quickly revealed itself to be something extraordinary. People weren’t just making candles, they were crafting meaningful memories,” said Miller. “That realization showed me that Sea Love wasn’t just a retail concept, it was a scalable, experiential model that could transform how communities engage.”
The Sea Love model is not just about candles and product sales. By offering customers a curated space and experience, the brand has attracted entrepreneurs seeking purpose, creativity and community connection.
One franchisee, Jennifer Carlson, put it best. “People aren’t just buying a product; they’re participating in an experience, making memories and sharing something meaningful,” she said.
The brand has attracted diverse franchisees from traditional industries by making career reinventions and transitions easy with a unique business model.
“Joining Sea Love wasn’t just a business decision, it was a way to bring something meaningful to our community,” explained franchisee Joni Evans.
Through immersive experiences, special events and partnerships with local artisans, franchise owners provide customers with memorable experiences unlike the typical retail models.
From comprehensive training programs and high-impact marketing tools to continuous support, Sea Love gives each of its franchisees the resources they need to succeed.
“Sea Love isn’t just a company; it’s a lifestyle brand rooted in meaning,” said Miller. “What I’m most proud of is the culture we’ve cultivated. Our home office team and franchise community genuinely root for one another. That spirit of collaboration is one of the things that makes Sea Love stand out in the franchising world.”
Through its commitment to sustainability, clean ingredients, franchise model innovation, and even national expansion plans to introduce more people to the art of fragrance, Sea Love continues to challenge industry norms.
Erika Ortega