For entrepreneurs seeking a future in insurance franchising, Goosehead Insurance offers more than just a simple business model. They also deliver rigorous training, coaching and a bulletproof team-building plan. By Jessica Petrucelli
From Launch to Leadership
For entrepreneurs seeking a future in insurance franchising, Goosehead Insurance offers more than just a simple business model. They also deliver rigorous training, coaching and a bulletproof team-building plan.
“Goosehead offers a two-week initial training program, which includes one week at the company’s corporate headquarters with a designated training team,” said Josh Cardosi, franchise development leader.
Goosehead Insurance is an agency that sells homeowners, auto and other personal lines of insurance products by partnering with more than 200 insurance companies.
“This initial training provides an immersive deep dive into the Goosehead model, covering industry fundamentals, sales methodologies and mastery of its proprietary technology platform, ensuring graduates gain confidence regardless of their background,” Cardosi continued.
Upon launch, a six-month sales college is offered to franchisees, focusing on successful franchise openings. Additionally, Build Your Business training is provided for those ready to hire and scale their teams. The learning doesn’t stop there as Goosehead provides ongoing professional development with Level 1-5 training that evolves as franchises grow as well.
“This structured curriculum offers advanced strategies for lead generation, team building and operational excellence as an agency matures,” Cardosi explained. “Additionally, quarterly Ascend events are hosted by the executive team, providing franchise owners with a two-day professional development gathering. Goosehead also offers continuous education through webinars covering topics such as new carrier products and digital marketing tactics.”
Mentorship is another cornerstone of the company. It pairs Franchisees with an experienced agency mentor who is dedicated to their development, focusing on new launches, scaling large teams and one-on-one coaching with strategic guidance for navigating industry challenges. Dedicated support teams are available for operational, technical and sales assistance.
Goosehead’s proprietary tech, powered by Salesforce, centralizes quoting, marketing and client management into one seamless platform. Its exclusive marketing database targets key decision-makers in the home-buying process, helping franchisees generate high-quality leads.
“This eliminates the need to juggle multiple software programs and gives owners a holistic, real-time view of their business performance,” said Cardosi.
With a robust training infrastructure, ongoing mentorship and cutting-edge tools, Goosehead Insurance equips franchisees not just to launch but to lead.
“We’re building business owners, not just agents,” Cardosi emphasized.
Jessica Petrucelli