After 28 years of military service, Alex Guerrero wasn’t ready to slow down. The U.S. Army and Texas Army National Guard veteran – who retired as a first sergeant – had spent his career leading teams, recruiting talent and serving both stateside and abroad, including a deployment to Bosnia. By Jessica Petrucelli
From Battlefield to Business Owner: How Tint World Supports Veterans
After 28 years of military service, Alex Guerrero wasn’t ready to slow down. The U.S. Army and Texas Army National Guard veteran – who retired as a first sergeant – had spent his career leading teams, recruiting talent and serving both stateside and abroad, including a deployment to Bosnia.
However, when it came time to transition to civilian life, he and his wife, Myriam, sought a new mission: building a business rooted in community and service. That mission came to life through Tint World® Automotive Styling Centers™, a national franchise known for its cutting-edge auto styling and unwavering support for veteran entrepreneurs. Located near Fort Bliss in El Paso, Texas, the Guerreros’ franchise is more than a business; it’s a continuation of Alex’s commitment to leadership and excellence.
“We became involved in franchising after years of being fascinated by the model and how it empowers local ownership with national backing,” said Myriam. “Tint World stood out because of its proven systems, strong brand and alignment with our passion for automotive styling and protection. It offered us the structure of a franchise with the freedom to grow and serve our community in meaningful ways.”
The Guerreros also appreciated the company’s commitment to veterans.
“Tint World has long recognized the sacrifices veterans make, honoring them through national exposure, support and inclusion in a community that respects military service,” said Myriam. “They also provide military discounts on license fees, reinforcing their commitment from the start. Best of all, we pass this forward – veterans and active-duty service members receive 10% off any service, up to $100, at our store.”
The Guerreros have found numerous other benefits to being a Tint World owner, including the ability to connect with the community. With plans to open two more Tint World locations in El Paso, they’re just getting started.
“That balance between running a strong business and giving back locally is what makes being a Tint World franchisee so meaningful,” said Myriam. “Our vision is to keep expanding while continuing to elevate the Tint World brand both locally and regionally. For us, growth isn’t just about adding stores – it’s about building a lasting presence that reflects our values as business owners and community partners.”
Jessica Petrucelli